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WENDY'S HEATS UP AMERICA'S TASTE BUDS WITH SPICY CHICKEN FILLET SANDWICH

 WENDY'S HEATS UP AMERICA'S TASTE BUDS
 WITH SPICY CHICKEN FILLET SANDWICH
 Dave Thomas Ads Proclaim "When You're Hot, You're Hot"
 DUBLIN, Ohio, Sept. 25 /PRNewswire/ -- Summer may be over, but for a limited time, Wendy's restaurants nationwide are bringing back the heat with a hot and delicious Spicy Chicken Fillet Sandwich.
 "America's taste for spicy foods has been growing steadily during the past few years," said Charles Rath, executive vice president of marketing for Wendy's International, Inc. (NYSE: WEN). "The influx of ethnic cuisines from places in the world where spice is king has exposed an increasing number of Americans to 'fiery foods.'"
 With a delicious peppery taste, Wendy's Spicy Chicken Fillet sandwich is zinging taste buds across the country. Made with a tender, boneless whole chicken breast, the sandwich is prepared with a spicy marinade, and its light breading contains a flavorful blend of cayenne and black peppers and spices.
 "Wendy's Spicy Chicken Fillet Sandwich gives people a chance to enjoy hot and spicy chicken without the bones, buckets, or a mountain of napkins," said Rath. "We've combined the great taste of spicy chicken with the convenience of a sandwich."
 The sandwich features a 4.6 ounce (weight before cooking) piece of lightly breaded skinless chicken breast, seasoned with a special blend of peppers and spices and served on a toasted bun, topped with mayonnaise, crisp lettuce, and a slice of fresh tomato.
 "Our chicken sandwiches are a very popular menu item, and our Spicy Chicken Fillet Sandwich gives customers a new and zesty way to enjoy our delicious, wholesome chicken," said Rath.
 This special Spicy Chicken Fillet Sandwich is available at Wendy's restaurants through October.
 The new Spicy Chicken Sandwich will be supported by national television advertising featuring Wendy's founder, Dave Thomas. Created by Backer Spielvogel Bates/New York, the commercials are the latest in a series of successful advertisements featuring Dave Thomas. The commercials were recently ranked among the best of 1991 by TIME, ADWEEK and Advertising Age magazines.
 Four new spots will break on Sept. 27 and use the tagline "When You're Hot, You're Hot." In one :30 ad entitled "Bingo Dave," Thomas keeps adding more spices and pepper to his special recipe trying to get the right combination for his Spicy Chicken Sandwich. By the completion, his hair stands on end. Knowing he's achieved success, affable Dave proclaims: "Bingo! When You're Hot, You're Hot!"
 Wendy's Old Fashioned Hamburgers Restaurants were founded in 1969 by R. David Thomas, who named the chain after one of his daughters. Wendy's the recognized quality leader among national hamburger chains, has 3,900 restaurants and annual sales of more than $3 billion.
 -0- 9/25/92
 /CONTACT: Denny Lynch of Wendy's International, Inc., 614-764-3413/
 (WEN) CO: Wendy's International ST: Ohio IN: LEI SU: PDT


BM -- CL007 -- 3464 09/25/92 11:03 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 25, 1992
Words:473
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