WENDY'S ADDS BIG BACON CLASSIC HAMBURGER FOR CUSTOMERS WITH HEARTY APPETITES; FOUNDER DAVE THOMAS WARNS: 'YOU'D BETTER COME HUNGRY!'
DUBLIN, Ohio, Aug. 2 /PRNewswire/ -- Wendy's is introducing the Big Bacon Classic, to satisfy America's craving for old-fashioned hamburger taste. The hamburger "with the works" is the newest addition to Wendy's permanent menu. The Big Bacon Classic is a meal in itself -- a quarter pound of fresh beef, made to order with a slice of American cheese, three slices of meaty bacon, lettuce, tomato, onion, pickles, catsup and mayo -- all on a toasted kaiser bun. "When consumers crave a big, juicy hamburger to satisfy their hearty appetites," said Charles Rath, executive vice president of marketing for Wendy's, "Wendy's Big Bacon Classic fills the bill. Dave Thomas, Wendy's founder, has never been a fan of skimpy portions, so developing the Big Bacon Classic was a natural for us." The Big Bacon Classic rounds out Wendy's regular menu by giving customers who want Wendy's freshness and quality a big, satisfying sandwich with "the works." Three new Big Bacon Classic television spots will begin airing nationally Aug. 4. Created by Backer Spielvogel Bates, the ads feature Thomas, the popular and well-known Wendy's founder who has been starring in Wendy's advertising since 1989. In the Big Bacon Classic spots, Thomas warns hearty eaters to save room for the Big Bacon Classic. In one spot, "Hungry Man Dave," Thomas tells a man ordering breakfast at a diner about the Big Bacon Classic. The man changes his large order to just coffee. Later, in his car, Thomas shouts to a construction crew enjoying a snack not to spoil their appetites before going to Wendy's for lunch. In the end, Thomas encounters the diner customer sitting in Wendy's unable to finish his Big Bacon Classic. "You ate breakfast, didn't you?" quips Thomas with his dry humor. The man reluctantly responds in the affirmative. Wendy's Old Fashioned Hamburgers restaurants were founded in 1969 by Thomas, who named the chain after one of his daughters. Wendy's has more than 4,055 restaurants worldwide and annual systemwide sales of $3.6 billion. -0- 8/2/93 /CONTACT: Denny Lynch of Wendy's Old Fashioned Hamburgers, 614-764-3413/ (WEN)
CO: Wendy's Old Fashioned Hamburgers ST: Ohio IN: LEI SU: PDT
AR -- CL005 -- 8293 08/02/93 10:54 EDT