WEIGHT WATCHERS IS ALL-NEW FOR 1993; REDESIGNED PLAN, HIGH-TECH MEETING ENVIRONMENT PROVE 'IT'S NOT YOUR MOTHER'S WEIGHT LOSS PROGRAM'
JERICHO, N.Y., Dec. 29 /PRNewswire/ -- With the average American gaining six pounds during Christmas and New Year's, it's no wonder that each year the number one New Year's resolution is to lose weight. To correspond with the changing "shape" of Americans, Weight Watchers International, one of the industry's leaders, has dramatically redesigned its weight loss program for 1993. The "new" Weight Watchers features a sleek, turnkey food plan, streamlined program materials, and high-tech visuals that maximize entertainment value and add pizzazz to the traditional member meeting. The facelift is designed to accommodate the changing needs of today's time-pressed, sophisticated consumers and make it easier for members to learn new habits that stick. Waiting time has been replaced with entertainment as members are greeted by a fast-moving, upbeat, and highly motivational music video. Video and audio tapes will also be integral to the Weight Watchers meeting discussions. Topics like "Snack Attacks," a humorous send-up of the Jack Webb cop show; "Beat the Menu Daze," a survival guide for dining out; and "Be good to Your Heart" blend comedic talent, engaging characters, and empathy to increase learning and stimulate participation. Other changes in the meeting room experience emphasize more personal contact between members and the Weight Watchers leader, who is a successful Weight Watchers members, and special orientation for new members. The innovations are designed to enhance the mutual support and motivation that have always been the heartbeat of the Weight Watchers experience. The Weight Watchers food plan, long the "gold standard" in the industry, has also been simplified through the use of "Mix n' Match" menus designed for everyone from microwave gourmets and frequent munchers to those who cook from scratch. "Though the Weight Watchers Food Plan had been continually revised according to the latest science, the meeting experience had remained more consistent over the years," explains Roger Adams, Weight Watchers vice president of marketing and services. "We thought it deserved the same innovation, and according to our focus groups, our members agree." Adams adds that with today's consumer facing heavy and complex demands on her time, an approach blending entertainment, technology, and the traditional group support will keep Weight Watchers on the cutting edge in the motivation techniques so critical to successful behavior change. -0- 12/29/92 /CONTACT: Anya Harris, 212-704-8157, or Lisa Travatello, 212-704-8241, both for Weight Watchers/
CO: Weight Watchers ST: New York IN: HEA SU: PDT
SH-TS -- NY022 -- 0365 12/29/92 14:17 EST
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|Date:||Dec 29, 1992|
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