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WEIGHT WATCHERS EXPANDS THE FROZEN ENTREE CATEGORY WITH NEW STIR-FRY ENTREES

 WEIGHT WATCHERS EXPANDS THE FROZEN ENTREE CATEGORY
 WITH NEW STIR-FRY ENTREES
 PITTSBURGH, Feb. 19 /PRNewswire/ -- Weight Watchers expands its frozen entree category with its newest subline of STIR-FRY Entrees that are low in fat, low in cholesterol and sodium-controlled. Weight Watchers STIR-FRY Entrees, which hit supermarket freezers in late March, provide consumers a delicious combination of tender meat, crisp vegetables and succulent sauces for total indulgence and zero guilt.
 "Our STIR-FRY entrees offer taste, convenience and nutrition to meet consumers' needs and demands, and, as research shows, Oriental entree have great appeal to consumers," comments Brian Ruder, president, Weight Watchers Food Company. "The new STIR-FRY line complements the 'subline' categorization that began in January with the introduction of Weight Watchers Ultimate 200(TM)," adds Ruder.
 Packaged in sleek black boxes with the pink Weight Watchers logo stripe across the top, the category contains seven sensational varieties -- two beef dishes and five chicken dishes -- all with an array of fresh vegetables and savory sauces. Consumers can microwave items in just six minutes or stir-fry in a non-stick wok or skillet.
 The following are the seven Weight Watchers STIR-FRY Entrees:
 Sesame Chicken
 Spring Vegetables with Teriyaki Chicken
 Vegetables Hunan and Ginger Chicken
 Chicken Polynesian
 Orange Glazed Chicken
 Jade Garden Beef
 Beef Cantonese
 The suggested retail price is $2.59.
 Weight Watchers STIR-FRY Entrees contain from 150 to 200 calories with 5 percent to 18 percent calories from fat. The sodium content ranges from 240 to 530 mg. per entree. All Weight Watchers Frozen Entrees are nutritionally designed to fit the Weight Watchers program. Each package displays a detailed nutrition label and Weight Watchers program Selection(TM) Information.
 -0- 2/19/92
 /CONTACT: Elizabeth Crystal of Edelman Public Relations Worldwide, 212-704-8175, for Weight Watchers International/ CO: Weight Watchers International Inc. ST: Pennsylvania IN: FOD SU: PDT


TS-KW -- NY029 -- 0379 02/19/92 11:05 EST
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Date:Feb 19, 1992
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