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WATERFORD'S GLASS ACT; THE COMPANY IS ADDING BRIGHT HUES TO ITS BRANDS AT THE NEW YORK MARKET.

NEW YORK-Waterford is coming to the fall tabletop market here next week with a bold splash of color, introducing art glass under the Waterford brand and repositioning Marquis with updated offerings, a new logo, redesigned packaging and a whole new look.

Evolution is the name of Waterford's art glass debut. According to Anita Brady, senior vice president of marketing, the collection includes 26 SKUs that range in price from $99 to $298.

The two colorways in the collection are red and orange and blue and amber. There are also pieces with an opalescent look. The line includes such items as compotes, decanters, vases, bowls, candlesticks and platters. Many of the items have dual functions, such as vases that can be turned over to become a candlestick.

"This is very new for us," Brady said. "It gives us the chance to show our design capabilities."

In addition to its contemporary art glass, Waterford is bringing to market an introduction for Marquis that is a "total repositioning of the brand," Brady said. "We want Marquis to be young, fun, hip, friendly."

Nancy Migneault, divisional merchandise manager of tabletop at Macy's West, who saw the Marquis line in preview, said the launch positions the brand as more fashionable than basic, for which it was once known. "That will be a challenge, but we're up for it."The colorful new items, available in "cooler or warmer hues," according to Brady, include stemware, votives, vases and bowls. There are also alternative metal pieces, such as coolers and vases, as well as traditional clear pieces.

To reflect the fun feel of the new items, the names for many of them come from dances, such as Rumba, Tango, Samba, Salsa, Cha-Cha-Cha, Meringue and Mambo.

Other fun pieces include beaded votives, swizzle sticks with a butterfly topper and beaded tabletop "jewelry" wraps that can be used to adorn vases and candlesticks. Clear glass bowls with colorful glass butterflies "flying" on the rims are part of the Borboletta ("butterfly" in Portuguese) collection.

Future plans for the line include the addition of other giftable items, such as sea glass in a treasure bag and leather trays that feature an embossed butterfly motif.

The butterfly is the new logo for Marquis and will be used on the company's new packaging, as well as any point-of-purchase and marketing materials, Brady said.

Price points for the new Marquis products are within the traditional Marquis range, with the bulk retailing for $19.99 to $99.99. There will also be some special, larger pieces that retail up to $199, according to Brady.
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Title Annotation:Waterford Glass Inc.
Author:Webb, Carla
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Oct 20, 2003
Words:428
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