WASHINGTON FORGE SEALS PACT.
The 10-year, North American royalty pact enables the tabletop company to focus on its Newcor dinnerware line, said Newcor-Washington Forge president Khom Chais during the International Housewares Show. The agreement also expands Washington Forge's offerings. "In the past we were limited, but through factory-direct, we can offer more product," Chais said.
Direct Source will offer a variety of new products at competitive prices, such as colored-handle flatware to complement Newcor dinnerware, and a forged cutlery line, according to John Chambers, managing director of Direct Source.
Washington Forge will remain in the same channels of distribution -- mainly mass merchants -- but "we'll give it a bright new face and bright new opportunities for the customer," Chambers said. Direct Source will develop an advertising campaign and new packaging for Washington Forge, according to Chambers.
Chambers promised great capacity for production and immediate delivery of product. "We're at probably 10 to 30 percent of our existing capacity and our expansion capacity is big in China," he said.
Direct Source manufactures stainless-steel flatware for several tabletop companies, but is mostly a private-label business, Chambers said. It has worked with Washington Forge for five years, currently producing its Mardi Gras, Capri and Grande Gingham flatware patterns.
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|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Date:||Jan 18, 1999|
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