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WARNER BROS. TO SPONSOR 'PROUD TO BE ME' DAY FOR LOS ANGELES CHILDREN AND REBUILD L.A.

 BURBANK, Calif., March 26 /PRNewswire/ -- Warner Bros. will host "Proud to Be Me Day" for 400 of Los Angeles's children at 2:30 p.m., on Wednesday, March 31, it was announced today by Sanford E. Reisenbach, Warner Bros. executive vice president, Marketing and Planning. The event, an afternoon of fun, entertainment and refreshment, will benefit children between the ages of five and 10 years old, and is being planned and funded by Warner Bros., with the organizational assistance of RLA (Rebuild Los Angeles). It will be held at the Town and Gown Room of the University of Southern California, which donated the facility.
 The children who will attend have been selected by state and local authorities, and are a multiethnic, multicultural group who are presently under protective custody by the County of Los Angeles.
 Inspired by the slogan "Rebuilding Starts With the Hearts ... of Children," Warner Bros. will provide T-shirts, toys, balloons, posters, lunches, games, five "live" Looney Tunes characters, caricaturists and Polaroid souvenir photos at the event. Performances by both "We Tell Stories" and the California Youth Theatre Group will entertain the children with audience-participation stories and dances, in addition to the other activities planned.
 Although the event will focus on informal fun for the children under the supervision of about 70 volunteer chaperones, brief remarks will be made by Reisenbach and Peter Digre, director of Children's Protective Services for Los Angeles. In addition, the courts have ruled, in a precedent-setting decision, that children in attendance may legally be interviewed and photographed by the media, where the opportunity and desire exist.
 "There have been so many casualties of recent developments in Los Angeles, and the most vulnerable and most deeply affected by violence and poverty are the city's children," stated Reisenbach. "We wanted to express our concern for those children and to demonstrate our commitment to the future of this city and its citizens. We hope that this day will brighten the lives of some young people who need and deserve the happiness. We also hope that this can be the first of many similar events."
 -0- 3/26/93
 /CONTACT: Vivian Boyer of Warner Bros., 818-954-6192/


CO: Warner Bros. ST: California IN: ENT SU:

EH-JB -- LA017 -- 0108 03/26/93 14:09 EST
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Publication:PR Newswire
Date:Mar 26, 1993
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