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WARNER BROS. STUDIO STORE HITS JACKPOT WITH LAS VEGAS LOCATION

 WARNER BROS. STUDIO STORE HITS JACKPOT WITH LAS VEGAS LOCATION
 BURBANK, Calif., March 19 /PRNewswire/ -- Warner Bros. announced today that it has chosen Caesars Forum in Las Vegas as the next site in its Studio Store expansion plans, it was announced jointly today by Dan Romanelli, president, Warner Bros. Consumer Products, and Peter Starrett, senior vice president, director of retail.
 "Our new store in the Forum at Caesars Palace will be our biggest and the most dynamic from a design perspective to date," said Starrett. "We have also made some very exciting changes to our product mix which will be introduced at the Las Vegas opening."
 The Warner Bros. Studio Store at Caesars Forum will open in May 1992. Set in the lavish shopping center at the north end of Caesars Palace, the Studio Store will occupy 8,300 square feet. Designed by Ken Nisch of Jon Greenberg & Associates, the Las Vegas Studio Store will parody Caesars theme in classic architecture and style.
 Opening in May 1992, Caesars Forum is designed to be the "Shopping Wonder of the World" with approximately 70 specialty retailers and upscale restaurateurs headquartered at Caesars Palace in Las Vegas. The 240,000-square-foot shopping attraction will be a re-creation fantasy, resembling an ancient Roman Forum streetscape, with classic columns and arches, central piazzas, ornate fountains and classic statuary.
 In September 1991, Warner Bros. opened four Warner Bros. Studio Stores in locations around the country. The stores bucked the national retail trend, posting immediate profits which exceeded company projections and set the stage for expansion plans for 15 additional stores for 1992.
 -0- 3/19/92
 /CONTACT: Karine Joret of Warner Bros., 818-954-6138/ CO: Warner Bros. Retail Division ST: California, Nevada IN: ENT REA SU:


DM-JL -- LA003 -- 9562 03/19/92 10:01 EST
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Publication:PR Newswire
Date:Mar 19, 1992
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