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WARNER BROS. CONSUMER PRODUCTS AND DIXON TICONDEROGA COMPANY TEAM UP IN LICENSING VENTURE

 MAITLAND, Fla., Dec. 2 /PRNewswire/ -- Warner Bros., with its celebrated cast of Looney Tunes characters, and Dixon Ticonderoga Company (AMEX: DXT) the oldest and most diversified manufacturer of writing products in the United States announce that they have joined forces to market a line of Looney Tunes products to be sold and distributed through Dixon's current distribution channels.
 This exciting line of products, certified non-toxic by the Arts & Crafts Materials Institute and manufactured in the USA, will be showcased in its own 16-page Looney Tunes catalog, and will consist of assorted-use pencils, pens, markers, highlighters, crayons, chalks, watercolors, and paints featuring Bugs Bunny, Daffy Duck, Sylvester, Tweety and the rest of the Looney Tunes gang. In addition, there will be activity kits and buckets loaded with Looney Tunes products for children of all ages.
 According to Suzanne Tanner of Warner Bros. Consumer Products, "We are genuinely enthusiastic about our alliance with Dixon Ticonderoga. They are a quality-driven company and are one of the premier manufacturers of writing products in America. The combination of our famous and colorful Looney Tunes characters with their product expertise should translate into a sensational retail program."
 Dixon Ticonderoga Company, currently traded on the American Stock Exchange, traces its history back to 1795, making it the oldest publicly held consumer products company in the United States. Products manufactured and distributed by Dixon include the famous TICONDEROGA(R) pencil, PRANG(R) crayons, watercolors, markers, colored pencils, paints and many other office, school and art supply related products.
 Warner Bros. Consumer Products is a diversified merchandising and licensing organization which includes the highly successful Warner Bros. Studio stores, feature film, and primetime television licensing, corporate and third party representation, national and worldwide promotions and the classic Looney Tunes Library.
 -0- 12/2/93
 /CONTACT: Richard F. Joyce, executive vice president, Dixon Ticonderoga Company, 407-875-9000/
 (DXT)


CO: Dixon Ticonderoga Company; Warner Bros. ST: Florida IN: HOU SU: JVN

RK-AW -- FL005 -- 9743 12/02/93 11:02 EST
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Publication:PR Newswire
Date:Dec 2, 1993
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