Printer Friendly

WARD BURTON, HARDEE'S TO RACE WINSTON CUP IN '94

 CHARLOTTE, N.C., Aug. 24 /PRNewswire/ -- Jerry Gramaglia, executive vice president of Marketing for Hardee's Food Systems, Inc., announced today that the restaurant company will sponsor driver Ward Burton and the A.G. Dillard Motorsports racing team in NASCAR Winston Cup cars in the 1994, 1995 and 1996 seasons.
 "Our Hardee's customers tell us Winston Cup is where they want us to be. Also, we are pleased with the amount of positive exposure Ward Burton and the Dillard team have gained for Hardee's this season," said Gramaglia. "And, we recognize that Ward and the team have demonstrated the ability to move up and compete with the best drivers and teams in all of auto racing -- the NASCAR Winston Cup Series."
 The Hardee's team will race Chevrolet Luminas and will carry the number 31. The color scheme will remain as it appears on this year's No. 2 Busch Series cars fielded by the Dillard team: navy blue with white numerals and trim in fluorescent orange and neon yellow.
 Burton is in his fourth season on the NASCAR Busch Series and currently stands fifth in series points. He became the 15th driver in the 11-year history of the series to win back-to-back races when he took wins at Orange County (N.C.) Speedway and Martinsville (Va.) Speedway during the first two weeks of May this year. He has led 687 laps this season, by far the most of any driver. He led six races in a row during May and June.
 In addition to his two wins, Burton has won three Busch pole awards this season, including an all-time one-lap record in April at Bristol (Tenn.) International Raceway. His speed bettered the late Alan Kulwicki's record in a Winston Cup car, which has a 200 horsepower advantage. For much of this year, Burton has been the leading money winner in Busch racing, although he's currently second with $155,228.
 "Going Winston Cup racing is a chance of a lifetime, and Hardee's has really helped make it happen for us," said Burton. "It's what we've been working for, for a long time."
 Allan G. Dillard, owner of A.G. Dillard Motorsports, has acquired new property in his home of Charlottesville, Va., and will assemble Winston Cup cars out of an expanded race shop in the new building.
 Ron Hutter will build engines for the Dillard team, and Mike Laughlin will build chassis.
 Dillard has entered cars in the Busch Series for seven years, first with son-in-law Rick Mast as the driver. When Mast started his own Busch team in 1990 as a prelude to receiving the driver's job with Richard Jackson's Skoal Classic Winston Cup team, Dillard turned to driver Elton Sawyer for a year and a half. Burton replaced Sawyer in June of 1991 and soon set track records at Indianapolis Raceway Park and Charlotte Motor Speedway in winning the first of his five career poles.
 Burton and Dillard won their first race together in February 1992 when Burton passed Dale Earnhardt and Davey Allison to take the Goodwrench 200 at North Carolina Motor Speedway at Rockingham. Burton finished eighth in Busch points in 1992.
 Hardee's reenters Winston Cup team sponsorship after concentrating on race title sponsorship with its 1991 Hardee's 500, season-ending Winston Cup race at Atlanta Motor Speedway, and two year's (1992-93) support of the Hardee's Frisco 200 Busch Grand National race at Richmond International Raceway. This season's sponsorship of Burton's Busch car was Hardee's first team sponsorship since its association with Cale Yarborough from 1983 to 1988.
 Hardee's Food Systems, Inc., headquartered in Rocky Mount, N.C., operates a system of 4,000 company and franchise restaurants in 40 states and 11 foreign countries. Approximately 650 of the restaurants operate under the Roy Rogers trademark. Hardee's recently expanded its hamburger and sandwich menu with fresh fried chicken, becoming the second largest fried chicken restaurant chain the world.
 -0- 8/24/93
 /CONTACT: W. Maurice Bridges, Director of Public Affairs for Hardee's Food Systems, 919-977-8943/


CO: Hardee's Food Systems ST: North Carolina IN: LEI SU:

SB -- CH004 -- 5484 08/24/93 13:34 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Aug 24, 1993
Words:684
Previous Article:SELECTED HOME DEPOT STORES TO TEST FOOD SERVICE
Next Article:MICROLOG CORPORATION ANNOUNCES BANKING AGREEMENT
Topics:

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters