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WALES: Carol urged to quit TV debt ads.

A DEBT charity last night urged North Wales TV star Carol Vorderman to stop promoting companies which offered debt consolidation loans against people's homes.

Vorderman, who co-presents Channel 4's Countdown quiz show, is featured in adverts for one of the biggest debt consolidation companies, FirstPlus.

But the Consumer Credit Counselling Service (CCCS) said Vorderman's profile could cause people to think debt consolidation was suitable for them when it was not.

An investigation carried out for BBC One's Real Story found FirstPlus was prepared to lend people more than the equity they had in their property, putting customers into negative equity.

CCCS chairman Malcolm Hurlston said: "I think the problem is because of her high profile. She is well-known for having a kind of expertise and this is transferred in the mind of the consumer."

A FirstPlus spokesman said they had never repossessed a home, and lending more than the equity people had in their property was part of its service.
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Publication:Daily Post (Liverpool, England)
Date:May 4, 2006
Words:160
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