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W.F. YOUNG RETAINS ARDENT GROUP, INC. AS AGENCY OF RECORD FOR ABSORBINE FAMILY OF PRODUCTS

 PHILADELPHIA, July 15 /PRNewswire/ -- After an extensive agency review, W.F. Young, Inc. of Springfield, Mass., has engaged Ardent Group, Inc. Brand Creation as the agency of record for its Absorbine brand, effective immediately.
 Included in the product line are Original Absorbine Jr. Liniment, Extra Strength Absorbine Jr., Absorbine Power Gel and Absorbine Jr. Antifungal Liquid.
 Tyler F. Young, president and CEO of 100-year-old W.F. Young, Inc., said, "We believe the Absorbine brand has enormous history and equity, and that Ardent's broad new product development and advertising expertise in the OTC pharmaceutical marketplace will help us invigorate the brand to meet its true potential."
 Ardent Group, Inc. Brand Creation, based in Philadelphia and Springhouse, Pa., was formed in January 1993 by industry executives William F. Learnard, Walter Witoshkin, Raymond C. Freisheim and Eric P. van der Vlugt. The group will provide strategic planning, advertising and promotion support for the Absorbine brand. First-year advertising and promotion spending is estimated to be $5 million.
 /delval/
 -0- 7/15/93
 /CONTACT: Chris Reynolds of Reynolds Ink, 215-564-1213, for Ardent Group, Inc. Brand Creation/


CO: Ardent Group, Inc. Brand Creation; W.F. Young, Inc. ST: Pennsylvania, Massachusetts IN: ADV SU: CON

MK-CC -- PH033 -- 2050 07/15/93 14:05 EDT
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Date:Jul 15, 1993
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