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Voters Rush to Internet Broadcasting Sites in Record Numbers on Election Day.

WebTrends Analytics Measures Historic Traffic Driven by Key Local, State and National Races

MINNEAPOLIS -- Internet Broadcasting, the nation's largest publisher of local news online, today announced record traffic on Election Day for its national network of over 70 TV station Web sites. With numerous hotly contested races throughout the nation, a record 3.5 million visitors turned to the company's local TV news sites to view election results. The Internet Broadcasting sites posted comprehensive election results online to complement the local TV station's coverage, and updated those results on the site for viewers late into the night and the following morning.

Internet Broadcasting, which reaches one in 12 online Americans monthly, created dynamic, interactive tools that allowed television stations and their online staffs to post real-time election results seamlessly to the web. As a supplement to local coverage, Internet Broadcasting's national content staff offered real-time results for key state races. Called "Races to Watch," it featured the top five U.S. House, Senate and Gubernatorial races in states such as Ohio, Pennsylvania, and Virginia, with a complete rundown of all other U.S. election results in real-time. The Internet Broadcasting national staff also provided at-a-glance interatives illustrating the shifting balance of power in the U.S. Senate and House of Representatives as polls closed across the nation.

Internet Broadcasting leveraged WebTrends Analytics[TM] On Demand to provide real-time analytics across its network of 79 sites. According to data from WebTrends, Internet Broadcasting's Election Day traffic produced:

* 3.5 million unique visitors - the company's highest day in history

* 4.8 million page views to the Politics section - a record total nearly three times larger than 2004 Election Day traffic

* 24.8 million page views - nearly 50 percent higher than the 2004 Presidential Election Day

* 50-150 percent traffic spikes above typical page view levels for top sites

"Local news audiences across the country were the winners in Tuesday's Election Day coverage. The combination of online and on-air political coverage offered viewers everything they needed to keep up with the breaking election news," said Nancy Cassutt, VP of Content and Operations for Internet Broadcasting. "The record traffic is a testament to the strength of our TV partner brands as well as Internet Broadcasting's 10-year history of delivering breaking news alerts and live election results to the viewers as quickly as possible."

Traffic numbers represent an aggregation of users across Internet Broadcasting's entire national network of TV station Web sites including (New York), (Washington, D.C.),,, and

About Internet Broadcasting

Internet Broadcasting is the nation's largest publisher of TV station websites. The company publishes 79 sites for America's premier broadcasters including NBC, Cox Television, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, and Meredith Broadcasting. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles. For more information, visit

About WebTrends Inc.

As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for the award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit

WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends Marketing Lab, and WebTrends Marketing Warehouse are registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 8, 2006
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