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Browse Voight, Joan

1-28 out of 28 article(s)
Title Type Date Words
Unilever's Keith Weed: saving the world at scale. Mar 23, 2015 2031
Exporting the culture of cool: brand chief Avery Baker on why Hilfiger's all-American vibe resonates with consumers around the world. Interview Feb 16, 2015 770
Uncorking the future for Gallo. Jan 12, 2015 594
Marketing in the thin air. Interview Dec 8, 2014 584
Outfitting fixers and hipsters. Interview Oct 27, 2014 571
Destination: America: the most glamorous airline on the planet, Emirates gets serious about the U.S. market--and other global carriers are feeling the turbulence. Cover story Oct 13, 2014 1984
How Coty sells seduction. Interview Oct 6, 2014 547
Beyond burritos: Chipotle adds Asian, pizza outlets: eatery extends its locally sourced, counter-service model into different cuisines with regional chains ShopHouse and Pizzeria Locale. May 26, 2014 475
The new beef. May 19, 2014 2071
Where would Jesus shop? After pushing Bible-friendly content on TV and in movies, conservative groups turn the eye of judgment on the brands that are naughty and nice. Apr 21, 2014 447
The brand behind the music: Tunewelders, fronted by Ben Holst and his team, will go to any length to find pitch-perfect melodies and organic sounds for advertisers. Interview Apr 7, 2014 614
Meet your maker: which big brands are courting the maker movement, and why. Mar 17, 2014 1896
Bring it on: battle of the yogurt titans. Jan 27, 2014 369
Patagonia takes on conspicuous consumption. Sep 30, 2013 471
Patient name: Big Pharma. Cover story Sep 30, 2013 1856
It's absolutely about design: Absolut's Anna Kamjou points to the vodka's artistic heritage as a key ingredient to staying cool and competitive in a market flooded with new spirits. Interview Sep 16, 2013 580
Ford's keys to the future: the automaker's marketing chief says selling cars to the Everyman means plugging the latest technology into all its models, not just those for the rich. Interview Jun 24, 2013 470
Advertising is a real circus. Jun 10, 2013 413
Whole foods takes the high, low (priced) roads. Jun 3, 2013 522
Enabling the sharing economy: marketers like Ace Hardware insinuate themselves into peer-to-peer activities to build consumer connections. May 27, 2013 1918
Zombie malls can shopping hubs come back to life? The recession, online shopping and a lack of imagination attacked the onetime heart of American retail. But new ideas including sports, medicine and food--are helping revive a mall near you. May 6, 2013 1704
Loyal shoppers get beauty booty: Bare Escentuals woos customers with gifts based on data from their purchase history. Apr 22, 2013 501
A room with a point of view: in a new campaign, Westin Hotels takes aim at titans of business by spotlighting the nurses, teachers and firefighters who inspire them. Apr 8, 2013 425
Wars: craft brands complain that big beer is treading on their turf. But the megabrewers say they just want a seat at the bar. Apr 1, 2013 2092
Where's the party? At 30,000 feet: Virgin America marketing chief Luanne Calvert on the unconventional airline that doesn't play around when it comes to its brand message. Feb 4, 2013 1436
Where brands go to be born again: Citi, AmEx and AT&T are among companies setting up shop in the startup mecca of Palo Alto, Calif., in a stab at rewriting their own business plans. Feb 4, 2013 1438
Marriott chain adds some local flavor: Renaissance Hotels goes native, calling on neighborhood tipsters to enhance its Navigator online concierge service. Jan 7, 2013 467

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