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Vliesstoffwerk Christian Heinrich Sandler.

sandler vliesstoffe

Vliesstoffwerk Christian Heinrich Sandler D-8676 Schwarzenbach/Saale Lamitzmuhle 1, P.O. Box 144 Germany 092 84/60-0; Fax 092 84/60 205 Worldwide Nonwoven Sales: $74.1 million (120 million DM) Key Personnel: Managing directors Dipl. Kfm. Christian Heinrich Sandler and Dr. Christian Heinrich Sandler Plant: Schwarzenbach/Saale, Germany Processes: Dry Laid, Resin Bonded, Thermal Bonded, Mechanically Bonded Trade Names: sawafill, sawabond, sawaloom, sawavlies, sawaloft, sawafloor, sawatex Major Markets: Apparel, Upholstery, Technical Nonwovens, Construction, Hygiene, Medical, Filtration, Automotive Notes: News at number 20 Sandler this year focuses on a major expansion that will nearly double its nonwovens capacity for thermally bonded nonwovens. A new thermal bonded production line has been installed and will be up and running by the end of the year, increasing the company's annual volume from 18,000 to 22,000 tons.

At Sandler, voluminous, or highloft, nonwovens are a major market and particularly popular in Europe, where, according to Dr. Christian Heinrich Sandler, managing director, it is one of the leaders in the market. Most of this is targeted for apparel applications but, he added, "we also produce flat interlining material that is thermal bonded for a flat, coated surface."

In highloft, the company also sees possibilities in the U.S., said Dr. Sandler. "Our market research tells us there are several different markets for highloft nonwovens there. We see a lot of new products with better quality."

Dr. Sandler pointed out, however, that coverstock is still Sandler's fastest growing market, while the clothing industry is another primary target worldwide.

In the upholstery market, Sandler recently introduced a new product that substitutes for foam in furniture applications. "It feels better, it's a new design and it aids in environmental protection," said Dr. Sandler. The polyester fiber used, unlike the foam it replaces, is recyclable.

An Emphasis On Recycling

Speaking of recycling, Sandler has also been concentrating on thi goal for much of its production. At the Techtextil show in Frankfurt, Germany, last spring, the company was giving away watches with a band granulated from waste fiber. "We are going full cycle with no more waste," he said. "It is a very important concept to us."

Sandler also has its own recycling system where it can recycle fibers for specialty applications. To this end, Sandler is installing a special granulating system, which it hopes will be on-line by the end of this year or the beginning of 1992. "We will bring in recyclable fibers and package materials and turn it into granulate," said Dr. Sandler. "Landfills and incinerator costs can climb high and we are able to offer potential clients a specialty product with one polymer that is used for a lot of different applications."

Currently about 10% of recycled fibers are used in Sandler nonwoven products, but the company is hoping to increase this number even further. It is also working with fibers made from recycled polymers that are just starting to gain popularity.

In terms of market share, upholstery is Sandler's biggest market, with 50% of total sales volume. Coverstock, which includes medical and hygiene, is growing, and has about 25% of total turnover. "Next year," predicted Dr. Sandler, "coverstock will overtake upholstery as the biggest market." Through the last five years, the company has invested $37 million (60 million DM) in new production lines as well a new finishing building at its Schwarzenbach facility.

Sandler has also been doing work in the area of quality control. It has plans to install a quality management system, conduct tests in the laboratory and handle statistical process control. "Our marketing philosophy is very market and quality oriented; all the people that work at the company know this, from the person producing the product to the person cleaning the machines. This concept is very important to us," the managing director said.

New Products From Sandler

New products at Sandler run the gamut of markets. It recently introduced a new class of air filters that meets EU6-EU9 standards. They are basically synthetic filters with the advantage of low initial resistance at high dust storing capacity.

Also new at Sandler is "sawaloom 6344," a material for the automotive industry. Sawaloom is used in parts for molded fabrics such as door panels and other fitted fabrics. Sandler can produce 100% polyester fabrics that use the same process as cotton or wood materials; after years of use in the car, the material can be recycled without splitting the material.

Another product for the automotive industry is a cover material to make a better finish. It provides a better basis for lamination and prevents the dust from getting into the product. The company has more than 10 products for these problems, all of which are adapted for different end uses and products.

A thicker nonwoven for noise reduction in the floor of cars is also new from Sandler. The material, "sawafloor 4221," is made of 100% polyester fiber and can be recycled.

Sandler is working on a long range plan where exports play a major role and it is hoping to soon be exporting 50% of total sales. Currently the company exports about 35% of its product, especially for technical applications and coverstock materials.

"We are interested in getting there," said Dr. Sandler when asked about the U.S. "Our first step is looking at the market, then we will begin looking at sales agents to set up a worldwide distribution system." He said this would be implemented within the next year or two.

"There is no recession in Europe in nonwovens," reported Dr. Sandler. "We are very interested in the economic situation, though; certain segments of industry have been going down and the textile industry is not good." He predicted next year may not be as strong as the current market situation, although he said the specialty niches would remain strong. "There is overcapacity and increased competition; it will be harder next year," said Dr. Sandler. "We must try to be a small step ahead of the others," he said.
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Title Annotation:Sandler Vliesstoffe nonwoven fabrics business
Publication:Nonwovens Industry
Article Type:company profile
Date:Sep 1, 1991
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