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Viyya Technologies Adds Marketing Consultancy to Penetrate ISP Marketplace; ISP-Market LLC Selected to Assist Viyya in Marketing the Company's New Online Advertising Based Solution.

ROSELAND, N.J. -- Viyya Technologies, Inc. (Pink Sheets:VYON), the developer and marketer of the world's most advanced, web-based information management application, announced today that it has engaged ISP-Market LLC to assist the company in marketing its newly announced online advertising-based content aggregation solution to ISP and web portal customers.

ISP-Market LLC is a leading marketing consulting firm dedicated to helping technology companies market and sell products to the Internet Service Provider (ISP) and Enterprise IT communities. As part of its new relationship with Viyya Technologies, ISP-Market will design and execute an integrated marketing campaign to promote Viyya's newly announced solution for the ISP and web portal space.

"The feedback we received at ISPCON this past May has resulted in the development of a new VIYYA(TM) solution tailored to the unique needs of ISPs and web portal operators," said Viyya CEO John Bay. "Our customers will be able to use this new tool to augment or create their online advertising revenue streams, and we believe the addition of ISP-Market is the final piece in Viyya's marketing puzzle. We look forward to leveraging ISP-Market's network and industry expertise to communicate our message to ISPs, enterprise clients, and web portal operator."

Based on the company's core VIYYA(TM) technology, Viyya's new, flexible solution would act as a service for ISP's, web portals and content providers, and will provide its distributors with an additional revenue stream based totally on the lucrative online advertising industry.

"We believe that VIYYA's unique ability to deliver custom content in a variety of formats is a tool that is invaluable to Internet users who rely on the web for up to the minute information; and translating that solution into an advertising based model will facilitate the delivery of unprecedented levels of targeting for advertisers and a strong new revenue stream for ISPs," said Tom McCafferty, managing partner at ISP-Market.

Scheduled for release this fall, the new solution incorporates all of the customization and personalization functionality of the core VIYYA(TM) product while allowing the distributor to populate VIYYA(TM) with proprietary data feeds and content for its constituents. As the end user customizes information, Viyya will work with advertisers for ad placements and insertions relevant to end users' needs and requirements.

About ISP-Market

ISP-Market LLC is a marketing consulting firm focused exclusively on helping technology companies understand, communicate with, and sell to the ISP and Enterprise IT communities. Through well-executed and complete end-to-end marketing programs, ISP-Market has helped to dramatically increase its clients' visibility and create real market value, ensuring that their products and services are marketed creatively, aggressively and successfully. For more information, please visit

About Viyya Technologies

Viyya Technologies (Pink Sheets:VYON) is the developer and marketer of the world's most advanced, web-based information management application. The company's core technology manages disparate information from the Internet, corporate intranets, databases, newsgroups, email, and third-party feeds by enabling users to customize the way they collect, process, distribute and store data. VIYYA(TM) gives users the ability to retrieve filtered content from many sources, determine the relevancy of the information, and have the information processed into notifications, daily reminders, newspapers, or archived for future use. For additional company information, please visit

Legal Notice: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this release. These statements relate to future events or financial performance; are based on current expectations/projections about Viyya and its industry; and may differ materially from actual future results or events. Such words as "expects", "believes", and "anticipates" are intended to identify these statements. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.
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Publication:Business Wire
Date:Jul 12, 2006
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