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VivaCell-MTS is the 1st telecommunications operator in Armenia to render USSD-based mobile and online financial services, through its subsidiary MobiDram.

Yerevan. Armenia's Leading Telecommunications Operator VivaCell- MTS announces the official launch of MobiDram, its

fully owned subsidiary company. As of today, 25 MobiDram branches are operating across the country (18 in Yerevan and 7 in the

regions). Further on, more branches of this new company providing electronic financial services and a wide range of payment and

transfer services will be opened across Armenia.

MobiDram represents an entirely new level of customer service providing an opportunity to the population of Armenia for

benefiting from a wide range of transfer and payment services either through mobile phone's USSD menu, MobiDram webpage or by

physically attending a MobiDram branch.

At MobiDram branches, it will be possible to make local and international destination money transfers using Contact system

(soon through Anelik also). One can make routine monthly utility payments for water, gas, electricity; settle invoices for mobile and

landline communication, as well as pay for internet provider services, make international transfers; money transfers to banks operating in

Armenia, including mortgage, personal, car and other installment settlements, as well as traffic police penalties and other payments,

saving the customer significant time and efforts.

With MobiDram, VivaCell-MTS has created an added-value for the population of Armenia by enhancing the handset into a

financial tool for accessing a wide range of electronic financial services. Moreover, VivaCell-MTS has significantly increased the one-

stop-shop capability of its branches by providing a wide range of payment and transfer services.

VivaCell-MTS is the first and only telecommunications operator in Armenia to render innovative USSD-based mobile and

online financial transaction services, through MobiDram, in order to provide the population of Armenia with maximum freedom of

managing time and effort to perform various transfers in a fast, easy and convenient way. The services accessible over the mobile phone's

USSD menu (available to VivaCell-MTS' subscribers only) and through website by visiting or (available to the whole population of Armenia) include instantaneous e-account to e-account transfer, e- account to

bank account transfers, withdrawal of amounts, routine monthly utility payments for water, gas, electricity; payments for mobile and

landline communication, as well as for internet providing services.

The option of performing financial transactions via MobiDram over mobile handset, by using USSD menu, is accessible on

every model of mobile phone. It means that it's not necessary to have a smartphone and mobile internet connection in order to make

transaction via MobiDram. Equally, access to MobiDram services can be performed without using any particular software.

"MobiDram is an opportunity to better serve our customers' needs by providing easy and fast electronic access to

comprehensive financial services and electronic payments, providing an opportunity for the effective management of money. For

example, with MobiDram one can turn his ordinary mobile phone into a convenient mobile payment device, VivaCell-MTS General

Manager Ralph Yirikian commented. As the first telecommunications operator offering comprehensive electronic financial services over

mobile phone's USSD menu, VivaCell-MTS is of course driven by consumer demand for more innovative, effective and fast financial

payment services. On the other hand, the idea of creating MobiDram is a reflection of world trends - increased integration of financial

payment systems with e-money systems. Most importantly, MobiDram with its opportunity of creating and operating an electronic

account, is an ideal financial service for the people who have no bank account or expect convenience in transferring funds to each other

online. The economic benefit of MobiDram is that it will be a serious boost to the development of the sphere of e-commerce in

Armenia," concluded Ralph Yirikian.

MobiDram is a fully owned financial subsidiary company of VivaCell-MTS (K-Telecom CJSC) created in August 2011 to

render innovative mobile and internet financial services. MobiDram strives to introduce the latest technological advancements in

electronic payments to the Armenian market, while keeping customer satisfaction in its main focus. MobiDram received money transfer

license from the Central Bank of the Republic of Armenia in October 2011. It commenced operation in January 2012 and has a

continuously growing network of branches across Armenia. MobiDram got permission from the Central Bank of Armenia on August 21,

2012, to issue electronic money.

VivaCell-MTS (K-Telecom CJSC) is Armenia's leading mobile operator, having the widest 2G/3.75G/4G network reach and

spreading a wide range of Voice and Data services all across Armenia. Having the best of the Armenian people interest at heart since its

launch on 1st July 2005 and in a short period of time VivaCell-MTS has managed to build a nationwide network and a considerable

customer base. VivaCell- MTS drives innovation and aims at always being at the forefront of any development serving the Armenian

mobile communications market. For more information, visit Mobile TeleSystems OJSC ("MTS") is the leading

telecommunications group in Russia and the CIS, offering mobile and fixed voice, broadband, pay TV as well as content and

entertainment services in one of the world's fastest growing regions. Including its subsidiaries, the Group services over 100 million

mobile subscribers. The Group has been awarded GSM licenses in Russia, Ukraine, Turkmenistan, Armenia and Belarus, a region that

boasts a total population of more than 200 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock

Exchange (ticker symbol MBT). Additional information about the MTS Group can be found at

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Publication:ArmInfo - Business Bulletin
Geographic Code:4EXAR
Date:Jun 7, 2015
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