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Vitamins and Dietary Supplements in Iran - New Market Report.

[USPRwire, Wed Mar 09 2016] In spite of many restrictions in place on the importation of many products into Iran due to international trade sanctions, vitamins and dietary supplements made by multinational companies continued to flood into nearly all of the 7,000 chemists/pharmacies operating in Iran during 2015. Most Iranian consumers suffer from a lack of many essential vitamins and minerals in their regular diet and this causes many health problems for them, especially when they pass their 30s. The situation is worst for women, who often suffer from serious health problems such as osteoporosis.

Competitive Landscape

Poura Teb Medical & Pharmaceutical Co is the main importer of vitamins and dietary supplements in Iran and, as such, the company led sales in the category in 2015 with a retail value share of 27%. Poura Teb Medical & Pharmaceutical Co is the sole importer and distributor of the brands Nature Made, 21th Century, Alpex Pharma, Arnet Pharmaceutical, Vitabiotics, GFR Pharma, Prolab Nutrition, Kendy Pharma Ltd/ SupraVit and Natural Organics Inc/Nature's Plus. Another key importer operating in the category is Elm Pharmad Gostar Co, which is mainly active in the importation of the well-known multivitamins brand, Pharmaton which is produced by Boehringer Ingelheim MENA.

Full Report Details at


Industry Prospects

Vitamins and dietary supplements is expected to continue registering negative value growth at constant 2015 prices throughout the forecast period due to increasing demand for these products among the young Iranian population, many of whom are expected to have higher awareness of these products during the forecast period thanks to the activities of key suppliers in terms of the visiting chemists/pharmacies and health clinics to brief doctors and retail pharmacists on their products. Overall, vitamins and dietary supplements is expected to record a value CAGR of -2% at constant 2015 prices over the forecast period, although this is expected to be an improvement upon the review period average of -9%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Iran market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

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Geographic Code:7IRAN
Date:Mar 9, 2016
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