Vitamin D momentum.
Throughout the year, the Mushroom Council promoted to media the funded research on the natural vitamin D found in White button mushrooms. It's because of this research that mushrooms have made an appearance in vitamin D stories. In fact, vitamin D has been the number one key message communicated in all proactive media efforts to date in 2008. There were 811 media features highlighting mushrooms and vitamin D, which accounts for two-thirds of all the Mushroom Council placements.
Mushroom's vitamin D availability was featured in Family Circle, Chicago Tribune, Los Angeles Times, New York Post, and nutrition publications, such as Health & Medicine Week. The Mushroom Council also extended vitamin D education to the Hispanic community with a bilingual spokeswoman who educated the populations through Hispanic TV, radio and newspapers. As the Council continues to learn more about mushrooms' vitamin D availability, it will strengthen mushrooms' position to serve as a solid solution for the vitamin D deficiency dilemma. Mushrooms' vitamin D messaging will be woven throughout all programming in 2009.
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|Title Annotation:||produce marketing|
|Date:||Dec 1, 2008|
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