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Vitafoods Europe and Finished Products Expo.

Vitafoods Europe and Finished Products Expo have succeeded in delivering their biggest events to-date. More than 6000 visitors passed through the doors of Vitafoods Europe, whilst over 2100 visited its sister show Finished Products Expo, up 5% and 7% on 2009 respectively, making the 2010 instalment of the global nutraceutical event the most successful to-date.

This was reflected in the overall show size too. More than 500 exhibitors from over 50 countries across the world presented their products to a captive audience.

This year the calibre of visitors was higher than ever before, with senior-level representatives from some of the world's leading food manufacturers taking to the floor to conduct serious business and discover the latest developments in the sector.

Returning for the second successful year, VitaTrend, a joint initiative between Innova Market Insights and Vitafoods, highlighted central trends on nutraceuticals and functional foods in presentations indicating where we are headed in health and wellbeing. Equally popular was the New Products Zone, which showcased the latest products to hit the market in the last year.

Once again this year, the Vitafoods Conference succeeded in drawing many of the industry's most senior level personnel to presentations by some of the most experienced and knowledgeable academics in the business. Conference organisers Leatherhead Food Research delivered an admirable educational programme, adding a selection of hot new topics to the agenda including Diabetes, Personalised Nutrition, Reproductive Health and Diet and Immunity.

There was also plenty going on at the event's sister show, Finished Products Expo, to keep exhibitors and visitors busy. For the first time ever, the show had its own entrance and hall to give it greater autonomy and potential for growth going forward. The strategy worked, as the show welcomed over 2100 visitors (an increase of 7%) through the door to meet with over 100 exhibitors.

Plans are already underway for Vitafoods Europe and Finished Products Expo 2011, which will once again be held at Geneva Palexpo on 10-12 May 2011.

Contact IIR Exhibitions on tel 0207 017 7036 or visit and

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Comment:Vitafoods Europe and Finished Products Expo.(NEWS & INSTALLATIONS)
Publication:Food Trade Review
Geographic Code:4E
Date:Jun 1, 2010
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