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Visa to start DSF 2016 with 'Impossible Deals'.

Summary: Visa, a global payments technology company, and official payments partner of the 21st Dubai Shopping Festival, DSF 2016, has launched the 'Impossible Deals' campaign that will offer Visa cardholders a limited number of impossible deals, representing up to 80 per cent off on a range of electronics, travel, entertainment, luxury goods and automobiles.

The campaign will run from January 1 2016 to February 1 2016 and will unveil one impossible deal everyday throughout the DSF month. Visa cardholders will have to log on to and follow a simple registration process to enrol in the promotion, after which they will receive daily notifications about the impossible deals on their mobile phones and/or email.

Customers will need to respond to the deal notifications for a chance to redeem their prize. The 'Impossible Deals' will have a limited number of redemptions available to participants on a first-come, first-served basis.

Karim Beg, head of Marketing at Visa Mena, said: "Visa returns to partner with DSF for yet another season of fun, shopping and unbelievable deals. Visa has been DSF's official payments partner since the shopping festival's inception in 1996, and we are delighted to continue our relationship with what has evolved to become a powerful brand locally and globally with a thrilling new concept to reward Visa cardholders."

Beg added: "Given that consumers are always looking for the best deals, Visa and DSF have come together to create just that - impossible deals on a range of high-end products, including luxury cars, fashion brands, gadgets, hotel stays and entertainment. The idea is to make DSF a special occasion for everyone and give participants a chance to own something they aspired to have."

Visa has been working in line with the vision of DSF to raise the profile of Dubai as a favoured international shopping destination and has conceptualised this campaign to celebrate 21 years of partnership with DSF. The promotion this year targets Visa cardholders 21 year and older and across all backgrounds, looking for exciting deals during Dubai's busiest shopping period.

Visa is uniquely positioned to educate shoppers about the convenience and security of electronic payments, while simultaneously rewarding them with value added prizes.


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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Dec 10, 2015
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