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Viridian International Management Acquires Assets of Crius Energy's Network Marketing Sales Unit.


20 July 2016 - US-based socially responsible company Viridian International Management, LLC has acquired certain assets previously held by the network marketing sales unit of US-based green energy retailer Crius Energy, the company said.

The Viridian sales network was launched in March 2009 with a single electricity product. The company currently offers a range of energy products including solar energy and natural gas.

Viridian connects customers through a vibrant network of more than 22,000 independent associates.

The company currently offer products in 18 markets in the US and Australia, and have helped consumers avoid more than 7bn pounds of harmful CO2 emissions through the use of responsible energy products.

This new organization is led by chief executive officer Paul Booth, a network marketing industry veteran and founder of Data Paradigm, Inc., and Cami Boehme, who will transition from her role as chief strategy officer for Crius Energy to serve as partner and chief operating officer for Viridian International.

Social entrepreneur, author, and speaker Peter Hirsch has also joined Viridian as chief development officer.

Michael Fallquist, who founded the Viridian sales channel in 2009, will serve on Viridian's board of directors.

Viridian will continue to offer responsible energy products in the US through its partnership with Crius Energy.

The company has also begun to forge alliances with strategic partners in other product categories, in order to provide Viridian Independent Associates with a range of options to grow and build their businesses.

Country: USA

Sector: Alternative Energy

Target: Crius Energy/assets of network marketing sales unit

Buyer: Viridian International Management

Vendor: Crius Energy

Deal size in USD:

Type: Corporate Acquisition


Status: Closed

Buyer advisor: , ,

Comment: Terms of the deal were not disclosed

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Publication:M & A Navigator
Date:Jul 20, 2016
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