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Virgin to unveil 7th Guest sequel.

IRVINE, Cal.--Virgin Interactive Entertainment VIE) said it has targeted early fall for the roll-out of The 11th Hour, the long-awaited follow-up to its successful 7th Guest CD-ROM game. 7th Guest has sold over a million copies since its 1993 release.

The 11th Hour: The Sequel To The 7th Guest, will feature letterboxed full-motion, television-quality video, and CD audio quality sound, without the need for moving picture experts group (MPEG) external hardware, the company said.

Anticipating a widespread release, Martin Alper, chief executive OF VIE, said the company is taking careful steps to avoid installation conflicts.

"The 11th Hour is a title well worth waiting for," he noted. "Because The 11th Hour has so much new technology, we are putting it through a rigorous testing process to ensure that it will easily install and run on as many multimedia personal computer configurations as possible."

As part of its affiliate label program, VIE will distribute The 11th Hour on behalf of its developer, Trilobyte Inc. Trilobyte also created 7th Guest. VIE will distribute Trilobyte's next four titles for PC and Macintosh platforms, as well as the settop and cartridge-based game systems.

This summer, VIE will ship portions of the game on a demo disk, with a $5 coupon which is redeemable for the whole product. Suggested retail price is expected to fall between $70 and $80.

Virgin is also planning a radio promotion in the top ten markets. In-store merchandising plans include endcap and self-shipper floor displays, as well as 11th Hour T-shirts, sweatshirts, baseball caps, watches and mugs, which retailers will be able to purchase directly from VIE to sell in stores.

VIE has additionally entered into a joint venture with The Blade Runner Partnership to publish an interactive CD-ROM based on Blade Runner, the classic sci-fi movie directed by Ridley Scott.

Calling the venture "A perfect symmetry between license, developer and content," Alper said the Blade Runner CD-ROM will be a game set in the year 2019, with a release slated for fall 1996.

"We are committing tremendous resources to the project, which won't be just a rehash of the film, but a truly interactive experience that exploits all the wonderful opportunities provided by the original storyline," he said.

The title is being developed by Westwood Studios, a VIE subsidiary based in Las Vegas.
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Title Annotation:Virgin Interactive Entertainment
Author:Greenman, Catherine
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Date:May 29, 1995
Words:385
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