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Viking Range and LG Electronics enter into strategic alliance.

TELECOMWORLDWIRE-21 January 2010-Viking Range and LG Electronics enter into strategic alliance(C)1994-2010 M2 COMMUNICATIONS

Appliance manufacturer Viking Range Corporation and electronics company LG Electronics Inc announced on Thursday they have entered into a strategic alliance.

No financial details were disclosed.

According to the companies, areas for collaboration include product cross-sourcing and joint procurement opportunities, shared R&D and service resources, as well as expanded distribution.

Under the terms of the agreement, LG plans to reach more US consumers as Viking US distributors will be able to carry premium LG appliances. The specialised distribution channel will complement LG's existing US network of national and regional appliance dealers. Viking also plans to increase its international distribution, particularly in the expanding Asia/Pacific markets through its alliance with LG.

It is anticipated that Viking distributors will begin offering LG appliances beginning in Q2 2010.

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Date:Jan 21, 2010
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