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View the Key Findings in a New Telematics and ITS Report: ADAS in Europe - a Technical and Market Review.

DUBLIN, Ireland -- Research and Markets ( has announced the addition of ADAS in Europe - a Technical and Market Review to their offering.

This report provides an in-depth overview of the Advanced Driver Assistance Systems (ADAS) being offered by the European automotive industry, whilst analysing how the functionality trends are likely to evolve over the next three to five years.

Additionally, analysis is provided of the challenges that vehicle manufacturers face to increase the fitment rate of ADAS applications in Europe and to educate the customer of their relative safety benefits.

New European telematics and ITS report ADAS in Europe - a technical and market review

--In-depth overview of Advanced Driver Assistance Systems offered by European automotive industry

--Informed analysis of how technologies and functionality will develop in next three to five years

--Identification and assessment of the challenges faced by manufacturers in increasing the fitment rate of ADAS

Advanced Driver Assistance Systems (ADAS) are at the cutting edge of vehicle safety

technology, providing motorists with increasingly sophisticated means of reducing the risk of an accident happening, and delivering optimum protection should the worst happen.

While as many as 13 manufacturers have brought such systems to the marketplace in Europe, the concept has yet to achieve the breakthrough in public awareness required to create market pressure for wider availability beyond the premium segment.

That's one of the key findings in a new telematics and ITS report ADAS in Europe - a technical and market review. The report examines in detail the technologies that are currently available in Europe and looks ahead at how these will develop in the next three to five years to offer greater functionality and higher safety and comfort levels. This research also analyses consumer response to ADAS and identifies the crucial issues that need to be addressed if the systems are to breakthrough into the volume car market.

The author demonstrates how increased system functionality and a growing trend to merge ADAS with other in-car safety systems are creating complex packages that carry a high price tag. At the same time, manufacturers show little consistency in the systems they choose to offer, their HMI design and even the terminology used to label them, all of which is increasing customer confusion about the relative benefits and value of ADAS.

The report details the ADAS currently available from each manufacturer and assesses public perception of their value compared to other automotive technologies. It also provides expert insight into the next generation of applications and trends in system functionality, in both the medium and long term. This embraces advances in areas such as digital map data and local information sharing through Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) communications.

Contents Include:

1. Executive summary

2. Overview of Advanced Driver Assistance Systems (ADAS)

3. Moving ADAS from niche to mass-market

4. Current ADAS systems by vehicle manufacturer

5. Next generation European ADAS strategies by supplier

6. European research activities for future ADAS applications

List of figures

The Companies Mentioned inside report include:








--Mercedes Benz













--TRW Automotive



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Publication:Business Wire
Date:Sep 12, 2006
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