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Video Home launches LG mobile service centre.

In a first for Qatar, Video Home & Jumbo Electronics, the sole distributor of LG Electronics, launched their 'Care & Delight' mobile service centre that will tour the country offering on-the-spot technical support to customers.

The two-bus 'Care & Delight' fleet was launched on Monday evening in the presence of South Korean Ambassador Chung Jong-Ki, LG Gulf president D Y Kim, Video Home & Jumbo Electronics vice-chairman and managing director Jassim M Sulaiman, and director and general manager C V Rappai.

The new service is available to customers who have purchased LG products from the Home Entertainment, Home Appliances, Mobile and Air Conditioning departments.

The bus service for repairs would work in a very structured way. While one bus is scheduled to criss-cross the country meeting customers directly, the other will visit all major dealers.

Customers would be informed about the routes and timings of the bus through Video Home & Jumbo Electronics showrooms and dealers and arrangements made to get the products to the bus.

Following this, expert technicians are to make swift repairs to the product, and ensure it is returned within a maximum of two hours for all minor repairs.

The team of well trained ground staff will be equipped with all necessary equipment for the repairs.

A salient feature of the buses is they are equipped with LG Solar Cell System on the top, providing energy for lighting the service bay.

"We have been thinking of innovative ways to provide more efficient services to our loyal customers and the mobile bus concept seemed to fit in very well," Kim said at the launch event.

"LG is known for its innovation and excellence in consumer products and we would like to add something extra to that: unparalleled after-sales service.

"This specially designed mobile service centre is the perfect solution to bring LG engineers to our customers, saving them time, effort and concerns," he explained.

Rappai pointed out that the unique concept is one of the many firsts which Video Home & LG have come out from time to time.

"The success of LG's growth in Qatar is due to the outstanding customer care services," he asserted.

"Our call centre manned by multi-lingual staff is open every day to address customer concerns, as many as 58% of the service requests are attended to the same day, and service is offered from 8am to midnight," Rappai said.

Customers receive SMS alerts once they have made a service request by contacting the call centre on 8000054 toll-free.

The 200 strong service team is supported by a fleet of 50 vehicles, a 2,200sqm service centre in Industrial Area, four satellite service centres and a spare parts centre in Doha.

LG Gulf service assistant manager Moustafa Khalaf explained that the 'Care & Delight' buses will also serve as 'moving billboards' and support product launch road shows and corporate social responsibility related activities.

Each bus can cater to two customers at a time and accommodate three more waiting customers at reception area featuring an experience zone showcasing the latest products from LG.

"We will change the concept of after sales service in Qatar," Khalaf added. LG Gulf service director Jaeick Lee was also present.

Gulf Times Newspaper 2012

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Publication:Gulf Times (Doha, Qatar)
Geographic Code:7QATA
Date:Jul 3, 2012
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