Vibgyor Brand Services Picks Up the Gold at EEMAX 2013 for its Intellectual Property GoTry.
Delhi, Sept. 10 -- GoTry, India's first multi-brand sampling platform won the highest honors - a Gold at the recently concluded EEMAX 2013 awards. An independent Intellectual Property (IP) of Vibgyor Brand Services, GoTry won from among 6 other nominations none of which even made it to the Silver or Bronze category. The innovative concept beat some of the biggest brands to win this award and was especially recognized for its innovative concept and execution.
Known for its exciting and engaging brand activation campaigns, Vibgyor had felt the need for a dedicated sampling platform when several of its clients expressed a need for sampling products at malls. It took almost two years to give the idea the shape of a business model and GoTry started operations in November 2012 as a dedicated sampling platform. What makes this platform unique in its thought and approach is the intelligent, technology based model that dispenses samples based on the demographic profile of the consumer and a feedback mechanism that assures guaranteed feedback to brands. The location for these GoTry kiosks has been carefully selected as high-footfall malls like MGF Metropolitan (Gurgaon), Great India Place (Noida), Growels Mall (Kandivali) and Inorbit Mall (Vashi) to give client brands maximum visibility. Over 50 brands and corporates like HUL, Dabur, Quaker Oats, Oreo Nivea, L'Oreal, Parle have already sampled so far and the response among consumers has been even better than expected.
Collecting the award on behalf of the Vibgyor and GoTry teams, Dhruv Kalra, Director, GoTry said," It's great to see such recognition and promising industry response for a property that started out as a pilot kiosk at Pacific Mall in Kaushambi. The concept has already been generating a lot of interest in the marketing circles even though it has only been operational for a year. We are in a state of aggressive expansion and the award will help take it to many more brands. GoTry is the future of sampling and we're excited by its possibilities."
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|Date:||Sep 10, 2013|
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