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Via One Technologies Signs Distribution Agreement for nFinanSe(TM) Discover(R) Network Reloadable Prepaid and Gift Cards.

BRADENTON, Fla. & NEW YORK -- nFinanSe Inc. (OTCBB:NFSE) and Via One Technologies, today announced that it has signed an agreement to provide nFinanSe[TM] Discover[R] Network Prepaid Cards to Via One Corporation, a global point of sale processor of electronic prepaid products and services.

According to nFinanSe's Senior Vice President of Sales, Jerry Uffner, "Via One will distribute nFinanSe's, 'Real Good Deal' Reloadable Prepaid Cards to its nationwide network of retail merchants, including its Prepay Point locations. The prepaid cards will be sold, activated and loaded across the Via One POS network of more than 10,000 locations."

With the 'Real Good Deal', nFinanSe reloadable prepaid cards have the following features and benefits:

* $5.95 suggested retail price

* A low $2.95 monthly fee

* Instantly issued nFinanSe[TM] Discover[R] Network cards for immediate use

* No fee for first load

* No hidden transaction fees and no fees on purchases

* Stylish and trendsetting card designs

* Reloadable at 80,000 nFinanSe Network[TM] locations

* "Free...of course!" Live Customer Service available 24 hours a day, 7 days a week in English and Spanish

* For use everywhere Discover[R] Network cards are accepted

"Additionally, Via One retailers will have an opportunity to take advantage of the significant growth in gift card demand by offering instant issue nFinanSe Discover[R] Network Gift Cards with retail packaging and point-of-purchase marketing materials in English and Spanish," added Mr. Uffner.

"We have looked at many stored value and gift cards," commented Asheem Aggarwal, Via One CEO, "however, the financial model just didn't work - the fees to the cardholder were so high the result was a very high churn rate, resulting in dissatisfaction for consumers and merchants alike. The nFinanSe prepaid cards are extremely well positioned for rapid adoption and continued use, which drives incremental revenue to our partners."

"Via One is on the forefront of prepaid distribution and merchant technology. The nFinanSe[TM] Discover[R] Network Prepaid Cards are a great addition to the Via One eMerchant Services Platform. We are excited to be working with them," closed Mr. Uffner.

About nFinanSe Inc.

nFinanSe Inc. is an innovative financial services company and provider of stored value and prepaid card solutions headquartered in Bradenton, Florida. nFinanSe has developed the nFinanSe Network, a secure, reliable, point of sale (POS) and PC based software platform that connects retail merchants with multiple stored value prepaid card processors and issuing banks. nFinanSe owns and operates the nFinanSe Network as a standardized, national network of stored value and prepaid card cash load stations located throughout the United States.

About Via One Corporation

Via One Corporation is a global point of sale processor of electronic prepaid products and services and a provider of enhanced mobile services for global communications and commerce. The Company operates a proprietary e-merchant services platform which is one of a limited number of platforms in the industry that offers a complete solution for electronic distribution of prepaid airtime, equipment sales, service activations and bill payments. Additionally, Via One has developed a proprietary mobile data and communication platform which will allow consumers to access a suite of advanced service offerings for mobile communications and commerce, including international calling, global roaming, push-to-talk, mobile ticketing, mobile messaging, content delivery and more. Via One currently has operations and development resources in the United States, The Dominican Republic, Serbia and India.

"Safe Harbor" Statement under Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements based on the Company's current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements include statements regarding the Company's expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words and include statements regarding the planned and/or anticipated benefits to users of the Company's products and the timing of distribution of such products. Forward-looking statements in this release are based on information available to the Company as of the date hereof. The Company's actual results may differ materially from those stated or implied in such forward-looking statements due to risks and uncertainties associated with the Company's business, which include the Company's ability to execute its business strategy and the other risk factors disclosed in the Annual Report on Form 10-K for the year ended September 30, 2006 on file with the Securities and Exchange Commission. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.
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Publication:Business Wire
Date:Jul 11, 2007
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