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Vestcom's Manus Direct Subsidiary Honored With Effie Award For adidas Direct Marketing Campaign.

Business Editors


Vestcom International, Inc. (NASDAQ: VESC), a leading provider of business communications solutions and marketing support services, announced today that its Washington State-based Manus Direct Response Marketing subsidiary was named recipient of a prestigious Effie Award for effective advertising in the direct marketing category for work on behalf of its client, adidas America Inc.

The Effie, awarded by the New York American Marketing Association, honors creative achievement in meeting and exceeding advertising objectives. Manus' award-winning campaign was designed to support adidas' youth-oriented marketing goals and included a national direct marketing campaign targeted toward households with athletic and sports oriented children. The strategic plan was to create a general interest sports newsletter with attention-grabbing promotional giveaways and leverage the responses to develop a database for future targeted marketing campaigns.

Lee Kromminga, Communications Manager for adidas America, headquartered in Beaverton, OR, commented: "We're very pleased Manus won such an award for our youth-oriented marketing program. The Silver Effie is a great reflection on the work that's been done for us by Manus Direct."

Larry Granston, President of Vestcom's Manus Direct unit, stated, "Winning the Effie for our work with adidas is a great honor and a team-oriented achievement for our entire organization. We are especially pleased since we were up against such formidable competition."

Brendan Keating, President and Chief Executive Officer of Manus' parent company, Vestcom International added: "Vestcom's core mission is to improve our clients' ability to market to, and communicate with their customers. The Effie Award is a major advertising award that recognizes the results of marketing campaigns. I am pleased that this prestigious award has recognized Manus' database marketing expertise."

Vestcom International, Inc., is a leading provider of business communications solutions and marketing support services, supplying enhanced value to business-critical information in all phases of communications between businesses and their customers. Vestcom employs approximately 1,000 individuals and serves customers from 26 production facilities throughout the US and Canada. More information about Vestcom and its services can be found on the World Wide Web at

This press release contains certain forward-looking statements regarding Vestcom within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on the beliefs of Vestcom's management as well as assumptions made by and information currently available to Vestcom's management. Such statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements. Certain factors that could cause actual results to differ materially from Vestcom's expectations include, but are not limited to, the ability of the Company to execute and manage its renewed profitability and growth strategy, and other factors which are described from time to time in Vestcom's public filings with the Securities and Exchange Commission, news releases and other communications. Also, when Vestcom uses the words "believes," "expects," "anticipates," "estimates," "plans," "intends," "objectives," "goals," "aims," "projects," or similar words or expressions, Vestcom is making forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Vestcom does not undertake any obligation to release publicly any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 5, 2000
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