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VeriTrans Teams with China's Leading Search Engine Baidu to Launch "Free SIM" Service for Chinese Tourists Visiting Japan.

Hong Kong, Sept 21, 2014 - (ACN Newswire) - VeriTrans Inc. ("VeriTrans"), a subsidiary of econtext Asia Limited (HKEx: 1390), an online payment service provider in Asia, and Baidu Japan Inc., a subsidiary of Baidu, Inc. ("Baidu"), have co-announced today the official launch of "Free SIM" service targeting Chinese tourists visiting Japan. At the initial stage, "Free SIM" service is to be available to selected tourists free of charge, while later the service will be available to all tourists at no cost.

According to the national ranking of foreign tourists visiting Japan released by the Japan National Tourism Organization (JNTO) in September 2014, the total number of Chinese tourists visiting Japan has exceeded that of South Korean tourist arrivals and ranked No.1 in August 2014. During that month, Chinese visitors to Japan have grown 56.5% compared to last month, reaching 253,900. It is expected that the number will continue to grow rapidly in the future.

Meanwhile, according to the poll results from foreign tourists visiting Japan conducted by JNTO in 2013, asking "Things that disturb you the most during travel," the answer most people selected was "not enough free wireless LAN." Japan's free public wireless LAN network is at an early stage compared to other countries, therefore offering foreign tourists a simple and convenient internet connection service is a pressing problem.

In order to solve this problem, VeriTrans and Baidu have officially launched "Free SIM" service for Chinese tourists visiting Japan.

VeriTrans will provide a reservation service for SIM cards on, a cross-border online shopping mall targeting Chinese tourists that it operates. At the initial stage, the service will be available for selected visitors of an information website for tourists (*) free of charge. The SIM card will then be mailed to the applicant before visiting Japan, and the SIM card can be used immediately upon arrival in Japan. VeriTrans will further strengthen cooperation with Japanese government, airlines and travel agencies and receive advertising fees from these partners. Eventually, VeriTrans plans to provide "Free SIM" service to all users free of charge. In the future, VeriTrans will actively establish promotion channels of SIM cards and continue to work with Baidu to develop and provide better and more convenient services to Chinese tourists visiting Japan.

(*) JJ-street Inc., an information website operated by VeriTrans, is targeted at Chinese tourists visiting Japan. (For more information, please visit: Visitors of can access promotional coupons on the website. Users simply need to enter the discount code on the promotional coupon and enjoy the chance for the "Free SIM" service.

About econtext Asia Limited

econtext Asia Limited (HKEx: 1390) is a leading provider of online payment services and e-commerce solutions and is a Hong Kong listed company. The Group has commenced operations in many parts of Asia, through VeriTrans Inc. and ECONTEXT Inc., subsidiaries in Japan; VeriTrans Shanghai Co., Ltd, a joint venture in China; as well as PT. MidTrans, a joint venture in Indonesia. With a sound and secure infrastructure and established customer base, econtext Asia Limited is dedicated to provide comprehensive payment solutions, enabling e-commerce players to focus on their core business.

Company website:

About VeriTrans

VeriTrans is a subsidiary of econtext Asia (HKEx: 1390), a Digital Garage Group company. VeriTrans develops and provides system tools and services that are friendly to both online merchants and end-customers, enabling e-commerce players to focus on their own business. VeriTrans, together with ECONTEXT, Inc., another market leader in Japan (and also a subsidiary of econtext Asia), continues to expand its market share in Japan as well as overseas with a focus in Asia.

Company Website:



About has been in operation since January 2009 by VeriTrans. is a cross-border online shopping mall operated in alliance with China UnionPay (VeriTrans UnionPay Online Payment). Chinese consumers can buy products directly from the platform rather than through a third party intermediary. is a trustworthy website for consumers to purchase Japanese products.

About Baidu Japan Inc. (

Baidu Japan Inc. is a global search engine currently ranked no.2 in the world. It is a subsidiary of Baidu Inc., a company listed on NASDAQ in the United States. Baidu Japan Inc. has launched "" in January 2008 for the Japanese search engine market. Baidu has also released the "Baidu IME" input method in March 2011, a mobile program for Andriod in December 2012, and has begun to offer a Japanese keyboard service "Simeji." Meanwhile, Baidu has also provide advertising-related marketing business to Japanese corporations entering the China market based on the Baidu search engine.

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Source: econtext Asia Limited

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Publication:ACN Newswire
Geographic Code:90ASI
Date:Sep 21, 2014
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