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Verbatim realigns into four business units.

CHARLOTTE, N.C.--Verbatim Corporation has restructured its sales force, identified new business opportunities and formed four business units to service its customers better.

Nicky Hartery, president of Verbatim, said Verbatim has become more channel specific on the sales side of the business. "For instance, we now have key account people to direct their attention to catalogers and national retailers," he said.

From a business perspective, Verbatim now operates four business units: floppy disks and new business opportunities; backup storage; optical products; and imaging supplies. "These changes come as a result of an 18-month re-engineering study we conducted with the assistance of Gemini Consulting. I believe these actions will allow us to better service both end-users and trade allies," Hartery said.

Hartery says the Gemini Project also helped Verbatim identify new product areas that customers would like Verbatim to deliver. Adding specialty papers and laser transparencies to the imaging supplies mix was a result of customer desires that Verbatim provide those branded products.

Ron Ryan, vice president of data storage tape business, will head the worldwide backup storage business. Bill Kopatich, vice president of optical storage products, will manage the worldwide optical products business.

In other personnel changes, Jim James becomes director of the imaging supplies business unit for the Americas, and Larry Walker has been named director of floppy disk business and new business opportunities for the Americas.
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Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Date:Feb 26, 1996
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