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Venus Razors stress comfort.

BOSTON -- Gillette announced that it is bringing women a higher level of shaving comfort with its new Venus ComfortGlide razors.

The Procter & Gamble Co. (P&G) shaving brand said Gillette Venus ComfortGlide razors sport flexible moisture bars to glide seamlessly over and into every curve of a woman's body, providing a high degree of comfort without sacrificing a close shave.

Venus ComfortGlide's built-in moisture bars release skin-conditioning body butter as women shave. Wetting the razor activates the moisture bars and creates a light lather with each stroke, allowing the blade to glide seamlessly all over the body. Gillette noted that the flexibility allows the razor to be in constant contact with the skin's surface, providing lubrication before and after the blades touch the skin.

The Venus ComfortGlide collection includes three- and five-blade razors, two of which provide the skin care benefits of P&Cs Olay.

Gillette Venus ComfortGlide with Olay and Venus ComfortGlide with Olay Sugarberry feature five curve-hugging blades surrounded by self-lathering, flexible moisture bars with such Olay skin conditioners as body butter, glycerin and petrolatum.

With three flexible blades, the Gillette Venus ComfortGlide Freesia, White Tea and Vanilla Creme bring indulgent scents to the new razor collection's seamless shave.

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Apr 17, 2017
Words:201
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