Vanilla to pep up cola war.
COCA-Cola is to sell Vanilla Coke in Britain in an attempt to put the fizz back into its sales.
The company plans to launch the super-sweet product here after it became a big hit with consumers in the US.
More than 60 million cases have been sold in America since it was launched amid great secrecy in April.
Cans have already started rolling off the production line at Coke's Swedish canning plant.
The vanilla version, which will be packaged in the familiar red and white colours, will soon be on the shelves in the UK, France and Germany.
The new variation has become the latest weapon in Coke's on-going war with rivals Pepsi.
Coke is also hoping to stem falling sales of colas as consumers turn to healthier drinks and bottled water.
An insider said: "My guess is that Coke is doing this to beat Pepsi. They don't want to wait too long and see Pepsi use their idea in Europe."
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|Publication:||The Mirror (London, England)|
|Date:||Nov 4, 2002|
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