Value Inns & Hotels Worldwide Enters India.
The award-winning Value Inn brand has set industry records for growth that offers members the lowest fees in the industry, reasonable agreements, flexible services & amenities, sensible PIPs, and A Voice and A VoteA in the brands direction while providing the most comprehensive resources in the lodging industry.
The VALUE INNS & HOTELS India will be positioned as 2-4 Star quality hotels, depending on location, size of the hotel and product for 30 -- 65 rooms. The Value Inns & Value Hotels India will primarily be business hotels offering food & beverage and banqueting facilities for weddings and events.
We feel that there is great demand for hotels for the middle class in second and third-tier markets, and we look forward to bringing our Value brands to those areas of the country. We plan to grow via new construction and re-branding of existing hotels, and are ecstatic that Miraya plans to emulate Vantages innovative brand affiliation model that is designed for independent operators and allows them the freedom to operate in the manner they feel is best for their market place, said Mr. Roger Bloss, Founder, President and CEO of Vantage Hospitality, while making the announcement.
Worlds most competitive & fastest growing Hotel Chain with over 1,200 properties across United States of America, Canada, South Korea, Indonesia & Mexico, Vantage has given Miraya the exclusive right to develop its international brands in India.
Mr. Rohit Yadav Founder & Chairman, Miraya Investment Holdings Ltd (MIHL) said A tie up with the fastest growing hotel chain is very encouraging for us. It was heartening to know that 76% of the Vantage members are of Indian descent, which proves that the Chain is preferred by Indians. For this MIHL will look at investing approximately Rs. 700/- crores in acquiring assets in India to rebrand them under the Value Inn Brands.
We, through Value Inns & Hotels India, will raise the bar of lodging in Mid-Market segment in India. The brand offers hotel owners the most affordable alternative to a traditional hotel franchise in the budget through lower midscale segments and we are happy to be bringing this benefit to Hotel owners in India. Our plan is to make Value Inns & Hotels India a 100 hotel chain within the next 5-7 years said Mr. Sudhir Sinha, Managing Director & CEO, Value Inns & Hotels India. .
Guests will enjoy consistent quality and exceptional service at each hotel, while owners will benefit from Vantages state-of-the-art, global reservation system powered by Sabre Hospitality Solutions, as well as its comprehensive revenue-generating programs and resources that have helped make Vantage the fastest-growing hotel company in the world.
Following an extensive search, Vantage has found the ideal partner in Miraya Hotel Management. The company has all the attributes that we were looking for -- they have strong knowledge of the Indian hotel industry and franchising, expertise in operations, and are financially sound. With Miraya, we now have the right plan, the right people and the right brands said Mr. Bill Hanley, Vantages Group President of International Development.
For more information about Vantage Hospitality Group and its brands, please visit JoinVantageHospitality.com or call 888-316-2378.
About Vantage Hospitality Group, Inc.
Vantage Hospitality Group, Inc., has been recognized as one of the fastest-growing hotel companies in the history of the lodging industry, and is the only hotel company to be ranked among the Inc. 500/5000 List of Americas Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantages philosophy that puts control back in their hands, allowing them to be In Business for Themselves, Not by Themselves. Vantage is among the top 10 hotel franchisors based on the number of hotels in its system, with over 1,200 properties worldwide. Whether a property is a member of Vantages legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or a member of Vantages recently acquired brands, Jameson Inn, Country Hearth Inns & Suites, Americas Best Inns & Suites, 3 Palms Hotels & Resorts, and Signature Inn, all Vantage brand members enjoy the opportunity to maximize their revenue and asset value through Vantages low fees and reasonable contract terms flexible, straightforward agreements A Voice and A VoteA in major brand initiatives the most comprehensive resources, support and CRS in the industry sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands will be offered soon through Vantage Franchising, Inc., a wholly-owned subsidiary of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHospitality.com.
About Miraya Hotel Management Pvt. Ltd
Miraya Hotel Management Pvt Ltd, is the hospitality vertical & a subsidiary company of MIHL, operating under the aegis of Value Inns & Hotels India (VIHI). The management team at Miraya Hotel Management Pvt. Ltd, has 150 years of combined experience in hospitality, entrepreneurial and global management experience with a well-defined vision, coupled with strong values and a long-term approach to business. Value Inns & Hotels India, is positioned to deliver an innovative hotel company in India, which has diverse experience in business leadership, real estate, hotel development, management, and operations. For more information please visit www.vihi.in
About Miraya Investment Holdings Ltd. (MIHL)
Miraya Investment Holdings Ltd (MIHL) has been incorporated to help provide global Brand experiences to the aspirational Indian customer base in and beyond the larger cities, in both B2B and retail space. The companys board includes seasoned industry professionals from IIT, IIM & XLRI, from diverse disciplines like Organization Capacity Building, Investment Banking, Marketing, Fund and Business Management have come together to develop and build partnerships with international Brands for the Indian market, focused on verticals like Hospitality, Health & Beauty, Quick Service Restaurants (QSR) and Garments.
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|Date:||Apr 13, 2015|
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