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Valentine's Day: What Women Really Want; Survey Reveals the Gifts Women Love, What They Hate and What Will Land You in the Dog House.

NEW YORK -- Think you know what women want for Valentine's Day? Not so fast. While chocolates, lingerie and stuffed animals line store shelves, WomensWallStreet.com's second annual Valentine's Day survey revealed what women really want (hint: it's not diamonds) and what gifts will lead you straight to the Valentine's Day Hall of Shame.

So what tops women's lists? The traditional dinner and flowers combo won top honors as women's most desired gift with 20 percent of the vote, followed by a card with 14 percent and flowers alone with 13 percent. A hand-written love letter came in close behind with 11 percent of the vote--after all, Valentine's Day is about the romance, right?

"We're seeing a transition away from a materialistic Valentine's Day--it's no longer about the diamonds and pearls," said WomensWallStreet.com editor Pam Little. "Today's woman cares more about spending time with her mate--going to dinner, having a romantic evening--than about getting expensive gifts."

In fact, when asked how much they wanted their men to spend on them for Valentine's Day, one in five women said they didn't want their men to spend a cent! Most women--42 percent--said they wanted their mates to spend between one and 50 dollars on a gift. Apparently the age-old adage is true--it's the thought that counts.

But you can go wrong with a bad gift. Most women--28 percent--said a surefire way to suck the romance out of Valentine's Day is to buy your woman a household appliance such as a blender or vacuum. Stuffed animal followed closely behind as the second-worst gift with 23 percent of the vote, followed by gym membership with 11 percent and chocolates with 10 percent.

"The key is to give a gift that makes the woman feel good," said Little. "Where men go wrong is when they try to be practical. Valentine's Day is not a practical holiday."

And what do women say is the worst part of it? "The obligation" came in as the biggest Valentine's Day downer with 28 percent of the vote, followed closely by "high cost" with 23 percent and "tacky gifts" with 16 percent.

Listen up, men! The secret to Valentine's Day gift-giving: 1) Put some thought into it 2) Steer clear of the appliances section and 3) When in doubt, go with flowers. And a love note wouldn't hurt.

Results are based on 1781 completed surveys. For the complete Valentine's Day survey results, contact Brendi Rawlin at 619-687-7013 or send an e-mail to brendi.rawlin@porternovelli.com

About WomensWallStreet.com

Launched in 2003, WomensWallStreet.com is an objective, unique and entertaining source for expert information on all things financial, including career advice, balancing family and work, becoming a savvy investor, saving for retirement and much more.

WomensWallStreet's mission is to empower women and arm them with the tools, knowledge and confidence they need to make smart, informed financial decisions and to better manage their money. This unique online magazine is a place where women of all ages and lifestyles can learn about investing, get career tips, fine-tune personal finances - and have a laugh. It's finance - with flair!
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Publication:Business Wire
Date:Jan 30, 2006
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