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Vaginal treatments.

VAGINAL TREATMENTS

               DOLLAR SALES    UNIT VOLUME
               $291.3 mil. *   22 mil. *

               % Change vs. Prior 12 Months

Total          +3.3%           -1.1%
Supermarkets   +2.9%           +1.6%
Drug Stores    +3.9%           +1.4%

                              Dollar        %        Unit         %
TOP BRANDS                    Sales      Change     Volume     Change

 1. Private Label          $106.4 mil.    - 2.4    10.6 mil.    - 8.1
 2. Monistat 1               53.2 mil.   + 12.2     2.7 mil.    + 9.8
 3. Monistat 3               44.3 mil.    - 2.3     2.5 mil.    - 3.3
 4. Monistat 7               26.0 mil.    + 0.6     2.0 mil.    + 0.9
 5. Replens                  16.6 mil.   + 13.1     1.1 mil.   + 10.7
 6. RepHresh                 14.5 mil.    - 7.5     0.8 mil.    - 8.8
 7. Monistat 1 Day           10.8 mil.   + 12.2     0.7 mil.    + 8.9
 8. vH Essentials             5.4 mil.    - 6.4     0.5 mil.   + 34.5
 9. Lagicam                   4.6 mil.   +179.3     0.3 mil.   +191.8
10. K-Y Liquibeads            3.3 mil.   +395.8     0.2 mil.   +396.6

Source: IRI

Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

* Total of supermarkets, drug stores, discount stores (including
Walmart), military commissaries, and selected warehouse clubs and
dollar stores for the 52 weeks ended 12/27/15.

Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

Note: Table made from bar graph.
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Article Details
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Title Annotation:MMR/IRI H&BA Report
Publication:MMR
Article Type:Brief article
Geographic Code:1USA
Date:Apr 11, 2016
Words:244
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