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VOLVO PRICES TO INCREASE MARCH 15

 ROCKLEIGH, N.J., March 9 /PRNewswire/ -- Volvo Cars of North America, Inc. today announced it will be raising the prices of its 1993 automobiles beginning with vehicles invoiced to dealers as of March 15. The price increase will vary by specific model between 0 and 4 percent, yielding an average of 2.9 percent.
 The Volvo model line, after the price increase, will range from a suggested retail price of $22,720 for the enduring 240 sedan with manual transmission, to $37,295 for Volvo's elegant 960 wagon. Prices for Volvo's sporty front-wheel-drive 850 GLT introduced last October will start from $25,285.
 Volvo management stated that the price adjustment was necessary due to increased costs and currency shifts. While recent weakening of the Swedish Krona would seem to indicate a cost reduction to Volvo, the opposite is true. A significant portion of the componentry and materials in Volvos come from other European countries. The Krona has also weakened significantly against these currencies, resulting in increased cost to the manufacturer for these purchased items.
 -0- 3/9/93
 /CONTACT: Bob Austin, 201-767-4704, or Michael Guerra, 201-784-4562, both of Volvo Cars of North America, Inc./


CO: Volvo Cars of North America, Inc. ST: New Jersey IN: AUT SU:

LR-TS -- NY072 -- 4629 03/09/93 15:56 EST
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Publication:PR Newswire
Date:Mar 9, 1993
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