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VOLVO'S 850 GLT PUTS CAR SALES IN OVERDRIVE

 ROCKLEIGH, N.J., March 3 /PRNewswire/ -- In October of last year, Volvo launched its new front-wheel-drive sports sedan, the 850 GLT. During the company's eight-week advertising blitz, the public came, they drove and they purchased!
 According to Mats Ola Palm, president and chief executive officer of Volvo Cars of North America, Inc., prospective customers are continuing to enter Volvo dealerships at an impressive rate. "We knew the 850 would be popular in the U.S. because it's practical and fun to drive," Mr. Palm explained, "but the public responded so quickly we are almost running out of cars."
 Sales for Volvo in the U.S. have been up by more than 20 percent for the last four months. The sporty 850 has been very effective in bringing new customers into the Volvo showroom. Many of them are driving Hondas, Toyotas and other Japanese brands. According to Mr. Palm, the success of the 850 in winning customers from the Japanese brands is the key to Volvo's growth.
 February sales for Volvo were 6,393, up 28.6 percent from last year's 4,973. Year-to-date sales are 13,043, up 24.6 percent from the same period a year ago. The 850 accounts for approximately 30 percent of these sales. The balance comes from Volvo's versatile range of station wagons, the larger 900 series sedans, and Volvo's rugged 240.
 -0- 3/3/93
 /CONTACT: Bob Austin of Volvo, 201-768-7300/


CO: Volvo Cars of North America, Inc. ST: New Jersey IN: AUT SU:

GK-TS -- NY002 -- 2361 03/03/93 10:30 EST
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Publication:PR Newswire
Date:Mar 3, 1993
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