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VOLKSWAGEN TO ANNOUNCE PROGRAM THAT TAKES ON SLUMPING CONSUMER CONFIDENCE AT NEWS CONFERENCE TUESDAY, JAN. 28

 VOLKSWAGEN TO ANNOUNCE PROGRAM THAT TAKES ON
 SLUMPING CONSUMER CONFIDENCE AT NEWS CONFERENCE TUESDAY, JAN. 28
 Volkswagen United States will detail a program that is a first in the automotive industry. Its goal is to overcome the lack of consumer confidence in the economy. It will be launched publicly for the first time on network television advertising directly after the president's State of the Union Address Tuesday night, scheduled for 9 p.m. EST.
 WHAT: A news conference to announce a program designed to boost consumer confidence.
 WHO: Volkswagen United States executives.
 WHEN: Tuesday, Jan. 28, at 11 a.m.
 WHERE: Detroit Press Club, Renaissance Center, Tower 300, Level Two, Detroit.
 OPPORTUNITIES: Interviews, preview of national television ad spots and print ads.
 CONTACT: Larry Nutson, 313-340-5054, or Tony Fouladpour, 313-340-5064, both of Volkswagen.
 -0- 1/27/92


CO: Volkswagen United States ST: Michigan IN: AUT ADV SU:

ML -- DE009 -- 3627 01/27/92 10:21 EST
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Publication:PR Newswire
Date:Jan 27, 1992
Words:156
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