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VIX DEEP DISCOUNT OPENS ON CLEVELAND'S WEST SIDE

 VIX DEEP DISCOUNT OPENS ON CLEVELAND'S WEST SIDE
 CLEVELAND, May 14 /PRNewswire/ -- Cleveland area shoppers are


finding deep discount prices on thousands of items at the new VIX store on Cleveland's West Side. Located at the intersection of State and Brookpark Roads, the new 22,000 square foot VIX discount store opened today at 8 a.m. It's best described as deep discount, high turnover store.
 "A full service pharmacy, deal merchandise, deep discounted national brands, close out merchandise and a selection of what people need day to day in convenience merchandise - this is what shoppers will find at VIX Deep Discount Store," noted William Holsworth, president of the Ohio Division of First National Supermarkets. "We'll also have a limited selection of discounted meat, produce, frozen and dairy items, along with our grocery selection. Items will vary week to week, depending on availability, but we'll always have key brands in every category at a significant discount. The bottom line is 'the customer gets a deal' no matter what they buy."
 In additional remarks Holsworth noted an industry trend toward alternative formats. "We're augmenting our core Finast supermarket business by entering the deep discount market. VIX stores serve a different customer than our regular Finast supermarkets, one that buys discounted products from a limited variety of supermarket and general merchandise products. Finast stores deliver Total Lower Cost with a full service, well merchandised, one-stop shopping superstore. By opening VIX we're offering customers a dynamic shopping alternative, one that's driven by price on selected items."
 VIX Deep Discount store is operated by First National Supermarkets' Ohio Division. For further information, contact Loren Allenick, 216-587-7100, ext. 388, 216-398-1861, or 216-398-6800.
 STORE FACTS
 Address: 3414 Brookpark Road, (at intersection of State Road),
 Cleveland, Ohio, 44134. The store location was formerly operated
 by First National Supermarkets as a Pick-N-Pay Supermarket.
 Store Phone Number: 216-398-1861
 Pharmacy Phone Number: 216-398-6800
 Size: 22,000 square feet
 Hours: 8 a.m. to 9 p.m. Monday thru Saturday; 8 a.m. to 6 p.m.
 on Sundays.
 Number of Items carried: 15,000
 Variety: Full pharmacy selection; variety varies from week to
 week on items in drugstore, grocery and general merchandise
 areas. Deal merchandise, closeouts, value packs and trial sizes
 throughout the store.
 Pricing Structure: Discounts on all products including national
 brands; no time limits; no sale dates; no minimum purchase;
 emphasis on deal merchandise.
 Number of Checkouts: 8
 Number of Employees: 57
 Store Manager: Bryon Vondruska
 First Assistant Manager: Bobby Brockwell
 Second Assistant Manager: Charles David
 Customer Services: Full Service Pharmacy; Money Order and Check
 Cashing; Money Station Green Machine; Ohio Lottery; Xerox copies
 and Fax machine; 24 hour photo processing; $10 off first
 pharmacy prescription for new customers.
 Prizes: 20" Sharp Color TV; Nintendo Game Systems; Murray Bike;
 Exercise Bike; Keebler Dolls.
 -0- 5/14/92
 /CONTACT: Loren Allenick of First National Supermarket, 216-587-7100, ext. 388/ CO: First National Supermarkets ST: Ohio IN: REA SU:


KK -- CL001 -- 0015 05/14/92 08:04 EDT
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Publication:PR Newswire
Date:May 14, 1992
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