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A FAMOUS North East welcome was extended to motorists passing the Angel of the North yesterday.

Employees from Tyne and Wear's tourism industry took part in a flash mob at the landmark with a giant welcome sign.

Staff from Tyne and Wear Archive and Museums, The Customs House, Blue Reef Aquarium and Washington Wetland Centre were celebrating the launch of Welcome to Tyne and Wear, a free destination induction programme developed specifically for tourism industry employees by Tourism Tyne and Wear and the North East Hotels Association.

Damon Roberts, chair of the North East Hotels Association and general manager at the County Hotel by Thistle, Newcastle said: "The welcome visitors receive when they come to Tyne and Wear is one of our strongest attributes and we recognise the strength of a first-class welcome in encouraging visitors to come back to the area."

And Tourism Tyne and Wear's business relationship manager Paul Szomoru said: "Tyne and Wear is such a varied destination, we have cities, coast and countryside that are all easily accessible.

"A great welcome is more than just a polite hello on arrival, it's going the extra mile to make sure the visitor has all the information they need to make their stay the very best it can be, whether they are visiting for just one day, or longer."


FRIENDLY FACES The flash mob at the Angel of the North promoting the launch of Welcome to Tyne and Wear programme
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Publication:The Journal (Newcastle, England)
Date:Jul 28, 2010
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