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VISA NAMES CITIES TO BE VISITED DURING "THE NEW SHAPE OF CHECKING" CAMPAIGN

 SAN FRANCISCO, Nov. 10 /PRNewswire/ -- Visa today outlined the 33 major metropolitan areas it plans to visit during its nationwide grass roots consumer education campaign, "The New Shape of Checking." The campaign, designed to raise consumer awareness and understanding of check card products (also known as debit cards), will illustrate how products such as Visa check card and Interlink enhance consumer convenience as a replacement for checks and cash at the point of sale.


Inaugural Cities: New Orleans & Portland
 In 1993, Visa will visit New Orleans (Nov. 16-18) and Portland, Ore., (Dec. 1-2) to meet with consumer groups, civic organizations, representatives of the media, city and state officials, and others as part of an overall effort to educate consumers about the use of check cards to purchase goods and services.
 "We look forward to taking our message to consumers across the United States and having the rare opportunity to discuss a product that is fast becoming an integral part of their daily lives," said Wesley C. Tallman, executive vice president of Visa. "There is a real need to fill the gap in consumer knowledge about check cards -- 64 percent of those surveyed in a recent Gallup poll would like to pay for their purchases with something easier than writing checks -- and we are confident that our campaign provides the education initiative while our products in the payment market meet this need for consumer convenience."


Coast to Coast with Check Card
 After the New Orleans and Portland visits, Visa executives plan to visit Charlotte, Chicago, Minneapolis, Orlando, Philadelphia, and Phoenix during the first quarter in 1994. Subsequently, targeted cities over the 18-month campaign include Atlanta, Baltimore, Boston, Buffalo, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Honolulu, Jacksonville, Kansas City Los Angeles, Milwaukee, Nashville, New York, Providence, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis, Washington, D.C., and Wichita.


Members Rally Around Education
 In conjunction with the visits, Visa will assist member financial institutions in implementing in-branch promotions to further raise consumer awareness of check cards. Visa is making available to member institutions a comprehensive consumer marketing package featuring a wide range of optional turnkey tools, including in-branch materials, direct mail pieces and advertising, that can be customized to promote check cards among their customers. (Editor's Note: Each issuer defines and names its own version of the card to best reflect and differentiate the institution's corporate and retail brand identity.)
 Visa check cards allow cardholders to use their cards at any of the locations that accept Visa, including the more than 10.5 million merchants worldwide. Interlink cards can be used at 22,000 point-of-sale locations in the United States which display the Interlink logo. Interlink, a subsidiary of Visa U.S.A., is the largest direct debit, point-of-sale (POS) network in the world and processes more than 40 percent of all direct debit POS transactions conducted in the United States.
 Visa is the largest consumer payment system in the world with more than 10.5 million acceptance locations and 318 million cards issued worldwide, including 157 million in the United States. Visa also has the leading global ATM network.
 -0- 11/10/93
 /CONTACT: Roseann Clavelli of Visa U.S.A., 415-432-3439/


CO: Visa ST: California IN: FIN SU:

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Publication:PR Newswire
Date:Nov 10, 1993
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