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VISA AND TOTAL SYSTEM SERVICES TO PROMOTE DEBIT CARD ISSUANCE

 SAN FRANCISCO, July 1 /PRNewswire/ -- Visa U.S.A. and Total System Services Inc. (TSYS) today announced the formation of a marketing partnership designed to intensify support for and facilitate issuance of Visa check cards, (formerly called Visa Debit) among their common customers. The alliance combines the marketing and payment processing experience of both organizations to enable Visa check card issuers who are processed by Total System to accelerate issuance and usage of check cards.
 Visa and TSYS will deliver a comprehensive and cost-competitive program to new and existing Visa check card issuers. Current TSYS customers will receive proven, turnkey Visa marketing programs that focus on card issuance, activation and usage. TSYS will supply customers with tailored operational support. Visa and TSYS are planning joint workshops and informational seminars to assist Visa check card issuers in maximizing the expansion of current programs or launching new ones.
 "Visa's marketing programs have boosted Visa check card activation and usage rates anywhere from 10 to 30 percent" said Rosalind Fisher, executive vice president, Visa U.S.A. "We are excited at the opportunity of providing Visa members with programs that combine our marketing and delivery systems expertise with the excellent processing capabilities of Total System Services," she added.
 Commenting on the agreement, TSYS president Philip W. Tomlinson said, "The surge in interest and usage of debit cards over the last few years have been remarkable. Partnering with Visa means we can provide our customers with a variety of innovative processing alternatives to strengthen relationships with their deposit customers."
 Debit cards are fast becoming the consumer's choice for payment and Visa is the industry leader. To date, more than 12 million Visa check cards have been issued by more than 800 financial institutions. Similarly, TSYS enjoys a strong position in the card processing market, with a card base that includes more than 13 million Visa accounts. Participants in the program will benefit from full processing functionality supported by combined Visa and TSYS training and consultative services.
 Roger Peirce, executive vice president, Visa International, stated, "This alliance with Total System Services is a natural evolution in our long-standing relationship. It will benefit both organizations, and most importantly, our mutual customers by facilitating the rapid issuance of Visa check cards."
 Tomlinson, pointed out, "Total System already processes debit transactions for more than 1 million accounts." He added, "We will leverage our processing experience by helping banks plan and implement Visa check card programs."
 TSYS is the second-largest credit card and private-label transaction processing company in the world. The company is based in Columbus, Ga. and provides credit card institutions with a comprehensive on-line system of data processing services marketed as THE TOTAL SYSTEM(TM). TSYS serves 114 credit card issuers in 34 states, Puerto Rico and Canada, representing more than 30 million cardholders and 290,000 merchant accounts. TSYS also provides correspondence products, fulfillment services, direct marketing and promotional services, directly through its two subsidiaries, Mailtek Inc. - Atlanta, and Lincoln Marketing Inc. - Moorestown, N.J., to financial institutions, airlines, health care organizations and other businesses, representing over 20 million customers. TSYS is an 80.7-percent owned subsidiary of Synovus Financial Corp. (NYSE: SNV), a $5.2 billion multi-financial services company composed of TSYS, 31 banking affiliates in three states and a full-service brokerage firm.
 Visa is the leading consumer payment system in the world with more than 10 million acceptance locations, the largest global ATM network and 304 million cards issued, including 149 million in the United States.
 -0- 7/1/93
 /CONTACT: Albert A. Coscia of Visa U.S.A., 415-570-2039, or Andrew Marks, Total System Services Inc., 706-0649-4504/


CO: Visa U.S.A.; Total System Services Inc.; Synovus Financial Corp. ST: California, Georgia IN: FIN SU:

SG -- SF010 -- 7735 07/01/93 12:32 EDT
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Publication:PR Newswire
Date:Jul 1, 1993
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