Printer Friendly

VISA AND MELLON NETWORK SERVICES FORM MARKETING ALLIANCE TO SUPPORT VISA CHECK CARD ISSUERS

 SAN FRANCISCO, Sept. 15 /PRNewswire/ -- Visa U.S.A. and Mellon Bank Corp.'s (NYSE: MEL) Network Services Division today announced a joint marketing alliance to provide enhanced support for issuers of Visa check card, a Visa deposit access product. The two organizations will work in partnership on programs that facilitate Visa check card issuance and usage between Mellon's existing client base and prospective check card issuers. Mellon currently provides similar support to issuers of Interlink, Visa's direct deposit access product.
 The alliance includes cooperative education seminars, joint marketing materials, sales support and staff training forums. Visa's "The New Shape of Checking"(SM) initiative will assist users of Mellon's Network Services to implement their Visa check card and Interlink programs through proven marketing initiatives designed and managed by Visa and Interlink. These initiatives focus on card issuance, activation and usage. Mellon has developed quality, turnkey support for Visa's deposit access products, including both check card and Interlink, to add to its quality line of Electronic Funds Transfer services.
 Today's alliance signals Mellon's commitment to provide the leading EFT services demanded in today's banking environment to more than 800 Network Services' financial institution customers across the country. While leveraging existing Mellon connectivity and infrastructure, Visa check card issuers will benefit from cost-effective Visa programs which have led to increased activity and usage rates for other Visa check card issuers.
 Pete Gustafson, Visa senior vice president, said that the new relationship unites Mellon's demonstrated capabilities in processing services with Visa's quality deposit access programs. "Consumer interest in check cards is rapidly expanding. Together, Visa and Mellon will respond to this interest and assist our customers/members in realizing the full potential of this market."
 "We look forward to rolling out the new Visa check card product with an organization that is the caliber of Visa U.S.A.," said John Beahn, first vice president and general manager, Mellon Network Services. "This new offering is a natural complement to Mellon's integrated debit and credit processing services which are provided for more than 800 financial institutions nationwide."
 Beahn added that customers who utilize Mellon's ATM transaction processing can combine this service with Visa check card to benefit from cost and operational economies of scale.
 With assets of approximately $36 billion, Mellon Bank Corp. is a major superregional bank holding company. Through its subsidiaries, it provides wholesale, retail and middle market banking, as well as numerous service products, including trust and investment, cash management and mortgage banking.
 Visa check cards allow cardholders to use their cards at any of the locations that accept Visa, including the more than 10.5 million merchants worldwide. Interlink cards can be used at 20,000 point-of- sale locations which display the Interlink logo. Interlink, a subsidiary of Visa U.S.A., is the largest direct deposit access, point-of-sale (POS) network in the world and processes more than half of all direct deposit access POS transactions conducted in the United States.
 Visa is the leading consumer payment system in the world with 309 million cards issued worldwide, including 152 million in the United States. Visa also has the largest global ATM network with more than 150,000 ATMs.
 NOTE: "The New Shape of Checking" is a service mark of Visa.
 -0- 9/15/93
 /CONTACT: Roseann Clavelli of Visa U.S.A., 415-432-3439; or Tilda Walsh of Mellon Bank, 412-234-5873/
 (MEL)


CO: Visa; Mellon Bank Corp. ST: California IN: FIN SU:

TM -- SF004 -- 2253 09/15/93 12:45 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 15, 1993
Words:580
Previous Article:SHADOW MOVES INTO THE NATION'S CAPITAL TO EASE GRIDLOCK
Next Article:U.S. EPA BEGINS SAMPLING AT SAN GABRIEL SUPERFUND SITE
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters