VINO INNOVATION.
Wine consumption in the U.S. increased again during 2017, growing 1.3% to 345.7 million nine-liter cases. This comes after a total of 341.1 million cases sold in 2016, which itself represented a 2% volume growth over 2015.That puts 2017 in line with recent growth trends. The U.S. wine category has had 1% to 3% annual growth rates dating back to 2011, when the country first began to emerge from the Great Recession.
What's behind this recent growth? Millennials play a large part. They are an explorative group, a generation more interested in trying new flavors than adhering to one style or one brand.
Look for younger legal-drinking-age consumers to continue buying across different categories, countries and varietals of wine. How do you capture their attention?
Labels are important: Millennials are drawn to eye-catching art. They also want to know the brand's story and learn about the varietal.
Savvy brands such as The Prisoner and 19 Crimes have increased sales with labels that stand out and invite customers to explore the stories behind the wines. This past year, 19 Crimes even used an augmented reality cell phone app to bring to life the historical criminals depicted on its labels.
In terms of popular wine styles, sparkling wines, red blends and rose remained red hot. The days of rose being a woman's drink, sipped only during warmer weather, are long gone. Rose is now a year-round beverage, and the pink wine is enjoyed by men and women alike.
Prosecco, Champagne and other bubblers have also overcome their reputations as wines meant only for holidays and special events. As more consumers discover that any time or day of the year is appropriate to pop open some sparkling wine, the bubbly boom will continue.
Red blends, especially from California have become a go-to wine purchase for many consumers in the U.S. Customers who may not know their varietals or regions can still feel safe buying a California red blend, since they are familiar with the quality and rich, fruity flavors.
Brands have continued to tap into social media to connect with customers. Instagram and Snapchat campaigns are reliable ways for wine brands to get in front of consumers.
Another way for savvy brands to stand out is partnerships with charitable causes. This is a win-win: Brands gain positive publicity for helping a worthwhile cause-and plenty of social-media content-while also driving attention towards a deserving charity.
ESTABLISHED WINES CLIMB
Many long-successful wine brands enjoyed another year of growth in 2017.
Menage a Trois continues to be a crowd pleaser. The Trinchero Family Estates brand increased 2.7% over 2016, reaching 2.9 million cases sold. "Menage a Trois has been one of the most influential retail brands in wine since essentially creating the red blend category with its launch in 1996," says Dave Derby, senior vice president of marketing for Trinchero Family Estates.
"This past year marked another successful one for the brand, with the launch of Decadence in 2017, which became the number-one new item in the 26-week period ending Jan. 27,2018," he notes.
Derby says the brand has remained cognizant of emerging trends within the broader category of red blends. "As the category matures and further diversifies, we've seen some sifting within it."
Similar to the chardonnay category, "today's consumers have many choices in the various expressions of red blends--from softer, brighter styles to darker, more intense expressions, Derby explains. "We're seeing increasing consumer interest in softer, more elegant red blends."
Decoy from Duckhorn Wine Co. grew 21.5% in 2017 to reach 587,000 cases. Again, savvy understanding of the current wine market has helped the brand remain focused on key growth opportunities.
"The luxury segment has been growing and continues to grow at double digits, and Decoy's brand growth continues to outpace the industry," says Belinda Weber, director of digital trade and consumer marketing for Duckhorn. "There are also a number of varietals growing within the luxury segment. We are proud to be a top-five brand in eight varietal categories, including top spot in cabernet sauvignon, merlot and sauvignon blanc."
Continued line expansion and digital marketing efforts are both in the plans for Decoy.
"This year, we are integrating Calera and their tremendous Central Coast pinot noir and chardonnay into the portfolio," Weber says. "On the digital/social side, we are launching a Decoy influencer campaign this spring.
The company will also look at new opportunities within its current brands. "Last year we introduced Decoy rose and it was an enormous success, so ff we will look to continue branching out where it makes sense," says Weber.
FAST AND FURIOUS
Brands that are rapidly on the rise are recognized with Fast Track Awards, including Meiomi from Constellation Brands. The wine line grew 11.1% in 2017, reaching 1.2 million cases. New marketing efforts played a large role.
"In 2017, we launched our first national advertising campaign and continued to invest in consumer sampling through our Meiomi Home Tour of top wine and food festivals around the country," says Ben Dollard, chief marketing officer of wine and spirits for Constellation Brands.
"These investments, along with strong field execution, drove the brand's double-digit growth in 2017," he says. Meiomi's plans for 2018 include the launch of a rose.
Another Constellation Brands wine to win a Fast Track award is Black Box. This alternatively packaged line of wines "offers a breadth of varietals in multiple convenient formats at affordable prices," explains Jaymie Schoenberg, vice president of marketing for Black Box wines.
"Alternative packaging is seeing tremendous growth," she adds. "Wine drinkers recognize the benefits of convenient packaging-especially on-the-go formats-and with greater awareness that quality wine can come in a box, we are seeing consumers become increasingly comfortable with this format."
Black Box solidified its consistent following last year with the launch of a loyalty program. Participating fans earn benefits such as rewards and entries into sweepstakes. "We are one of the first wine brands to launch a loyalty program of this caliber," Schoenberg says. "We have some very exciting, high-value rewards in the works for the coming year."
Mionetto prosecco from Mionetto USA has increased sales steadily, from 499,000 cases in 2014 to 680,000 last year. Beyond tapping into the red-hot trend of sparkling wine, the brand reached consumers through multiple effective marketing campaigns in 2017, according to Greg Berumen, director of marketing for Mionetto USA.
For instance, Mionetto's "Bucket of Bubbles" program distributed 187-ml. bottles of its Prestige Collection, including Prosecco Treviso DOC, rose and moscato, to encourage on-premise trial.
At the retail level, "Style Your Prosecco" encouraged consumers to keep their prosecco cool with frozen juice cubes. This included cube tray VAPs, which also complemented the "Cocktail Challenge" promotion.
The "Pink Cork for the Cause" program took place in September and October, in honor of Breast Cancer Awareness. And holiday-branded gift boxes wrapped up the year of promotions for Mionetto.
Chateau d'Esclans from Shaw Ross International Importers has shown dramatic growth. The brand's sale's have risen from 76,000 cases in 2014 to 118,000 in 2015 and 200,000 in 2016. Chateau d'Esclans reached 315,000 in 2017-a 57.7% increase over the previous year.
The brand's mega-hit Whispering Angel rose is a big part of this success.
"Whispering Angel is leading the Nielsen ratings for French wine over the $20 price point," says Paul Chevalier, Shaw-Ross national fine wine director.
"From what we are seeing in summer destinations like the Hamptons or Nantucket, rose is the new Champagne. I believe that premium rose is starting to erode the traditional sparkling wine category-especially with Millennial."
Marketing wise, Shaw-Ross hosts or cosponsors "over 400 events a year with Chateau D'Esclans in the U.S., including the largest rose festival in the country called Pinknic," Chevalier says. "It is our vocation to continue to educate Americans about quality rose from Provence and carry the rose flag in a sort of'town hall' marketing strategy."
RISING STAR POWER
A number of new brands have made a splash in recent years. Several have earned Rising Star Awards this year as a result.
Strawberry Sparkletini from Carriage House Imports has grown from 5,000 cases in 2014 to 125,000 in 2017. "We've had a lot of success with digital couponing apps like Ibotta," says Michael Aarons, director of marketing and brand development for Carriage House Imports. That offering has helped the brand acquire new customers.
"In 2018 we're focusing on expanding our on-premise footprint, our cost-per-ounce, our resealable cork closure and having a variety of flavors," Aarons adds. "We're looking to capture a bigger brunch account in college communities, targeting the success of the classic Mimosa."
Chloe from The Wine Group, which had sold 97,000 cases back in 2014, reached 325,000 cases in 2017-a 12.1% increase over 2016 sales. Kimberly Fabbri, marketing director for The Wine Group, points to the brand's price-to-quality ratio.
"Chloe's pinot grigio is grown in Northern Italy's Valdadige DOC, the same sourcing as competitors that sell for twice as much on a list," she says. "Our new Central Coast rose continues to win in blind tastings against more expensive roses from California and Provence."
The Wine Group launched Chloe rose into select markets in 2016 "and were well positioned to expand nationally in 2017 as the rose trend hit full steam," Fabbri explains.
The Wine Group believes that merlot is on the cusp of a comeback. The company introduced Chloe merlot this past August.
Fabbri also reports success from the brand's partnership as a sponsor of the 2017 Tribeca Film Festival, which it will repeat in 2018.
Rabble Wine from Rabble Wine Co. has more than doubled in size since 2014, totaling 51,000 cases last year. "We believe our brand resonates with consumers, particularly Millennial," says Caine Thompson, president of Rabble Wine Co.
"Our branding features provocative, edgy and engaging artwork. We're finding this interesting interplay between tradition and innovation is evoking discussion, while drawing attention to the balance between bold and historical."
Alverdi has grown from 49,000 to 73,000 cases since 2014. "Honest packaging and an honest product with exceptional quality has allowed Alverdi to break through," says Michael Wolff, vice president of marketing for brand owner Opici Wines-Market St. Spirits.
What's more, Wolff says, "Alverdi's sustainably packaged 3-liter box is also driving consumer and trade interest."
Alverdi will release a new rosato this spring. "We are launching dedicated trade and consumer-oriented advertising program that will continue to build throughout the year," Wolff says. Additional investment includes a dedicated website that will extend the brand's social media program.
Le Charmel is a newer brand from Winesellers Ltd. that has grown from 2,000 cases in 2014 to 34,000 in 2017. "A key factor for the brand is the unique 'French Classic' varietals and regions the brand showcases," says Todd Nelson, director of marketing for Winesellers.
These include Touraine sauvignon blanc from the Loire valley, pinot noir from Pays d'Oc, a syrah-grenache grown in the Rhone Valley and the Cotes de Provence rose, he says.
"The growing trends in the market show consumers are interested in valued French wines that come from small growers, unique varietals sourced from sustainable/organic farmed vineyards throughout different regions of France," Nelson adds.
The brand Sangria Lolea, by Bodega & Co., has increased volume from just 1,000 cases in 2014 to 45,000 last year. Launched in 2013, Lolea was acquired in January by Spain's Zamora Co., which recently bought Villa Massa limoncello and craft whiskey brand Yellow Rose.
On-premise, the Lolea brand has "found a niche at casual, chef-driven restaurants that aspire to provide their guests with a high-quality, authentic product, yet need to have streamlined and efficient offerings," says spokesperson Laura D'Ocon.
Innovation, sampling and eye-catching branding have also driven Lolea sales off-premise.
"We invested even more heavily in sampling and demo opportunities in 2017, and it paid off, with many of our retail partners telling us that Lolea demos are some of the most successful that they have ever done," D'Ocon explains.
"Our latest innovation, Lolea N5, a wine cocktail made from a tempranillo-grancha blend with a touch of hibiscus flower and ginger, capitalizes on the rose boom."
CLASSICS COME BACK
Comeback Brands this year include Black Stallion and Gnarly head, two California brands from Delicato Family Vineyards.
Black Stallion had dipped to 42,000 cases sold annually in 2015 before recovering to reach 68,000 in 2017.
"The Black Stallion name is well liked by consumers, and the new label communicates the winery's unique sense of place," says Kate McManus, vice president of marketing for Delicato Family Vineyards.
She also points to Black Stallion's "distinguished track record, with six consecutive 90+ point scores on our cabernet sauvignon" as another driver for the brand's turnaround.
Gnarly Head had been on a multiyear trend of shrinking, which ended in 2016 with 687,000 cases. The brand reversed the trend in 2017 and reached 716,000 cases.
Again, help came from label updates and high ratings. "The new package is getting lots of support from consumers and retailers," McManus says. "Gnarly Head's wine quality continues to impress with three 90-point-rated wines in 2017."
Carnivor, a cabernet sauvignon from E&J Gallo, also rebounded from a decline in sales in 2016, increasing 9.1% in 2017 to 382,000 cases. One of Gallo's premium offerings, the Carnivor brand now includes a zinfandel.
Q&A
LIBERTY CREEK CONTINUES GROWTH
The Liberty Creek line of wines, owned by E&J Gallo Winery, enjoyed another successful 2017, increasing an impressive 12.1% in volume to achieve 4.42 million nine-liter cases. This strong showing earned Liberty Creek an Established Growth Brand Award. We caught up with Alex Lee, director of marketing for E&J Gallo Winery's Popular Business Unit, to talk about the brand's achievements.
CHEERS: What industry trends are currently impacting the brand?
ALEX LEE: An ongoing trend in the wine industry is that consumers continue to seek great-tasting wines at an affordable price. Liberty Creek offers an excellent value with our 1.5-liter wine. In addition, we know our consumers are seeking portability when looking for their favorite wines. This is why Liberty Creek began offering portable packs of wine in our 500-ml. tetra. With its small and convenient size, Tetra is allowing our consumers to enjoy wine in any occasion--especially where glass is not preferred.
CH: What off-premise promotions and activations in 2017 led to your success?
AL: Liberty Creek is a proud national partner of Homes for Our Troops, and I believe our partnership with this remarkable organization was important in 2017. This group builds mortgage-free, specially adapted homes across the U.S. for severely injured veterans. We leverage this partnership in-store with displays to increase awareness of our brand and promote the group's mission.
CHEERS: What is your 2018 marketing plan to continue growing sales?
AL: Liberty Creek's new campaign, Proudly Serving America, is driving awareness to our brand and our special mission to support and serve all Americans. It's also bringing more attention to our incredible partnership with Homes for Our Troops. Our brand honors the pursuit of happiness with an American-grown wine in every glass, and we feel this campaign is essential in reinforcing this idea.
CHEERS: What does it mean to win a Growth Brand?
AL: It's noteworthy that 2018 is our 10-year anniversary since our launch in the retail space, so to be recognized for our continued achievements, success and growth is a wonderful honor and a testament to the quality of wine Liberty Creek offers.
Wine Established Growth Brands
(000 9-liter cases)
Brand Supplier 2014 2015
Woodbridge by Robert Constellation Brands 9,150 9,300
Mondavi
Liberty Creek E&J Gallo Winery 3,010 3,475
Apothic E&J Gallo Winery 2,130 2,450
Menage a Trois Trinchero Family Estates 2,474 2,700
Ruffino Constellation Brands 1,025 1,130
Barefoot Bubbly E&J Gallo Winery 1,150 1,170
J. Roget Constellation Brands 777 850
Taylor Dessert Constellation Brands 814 820
Cupcake Sparkling The Wine Group 475 350
Nobilo Constellation Brands 500 560
Real Sangria (Cruz Shaw-Ross International 560 585
Garcia--Real) Importers
Simi Constellation Brands 550 590
Noble Vines DFV Wines 463 549
Decoy Duckhorn Wine Co. 332 406
Starborough E&J Gallo Winery 370 400
Raspberry Sparkletini Carriage House Imports 347 386
CK Mondavi & Family CK Mondavi & Family 338 366
Brand Supplier 2016 2017p
Woodbridge by Robert Constellation Brands 9,750 9,760
Mondavi
Liberty Creek E&J Gallo Winery 3,940 4,415
Apothic E&J Gallo Winery 2,920 3,268
Menage a Trois Trinchero Family Estates 2,823 2,900
Ruffino Constellation Brands 1,250 1,310
Barefoot Bubbly E&J Gallo Winery 1,198 1,236
J. Roget Constellation Brands 920 1,000
Taylor Dessert Constellation Brands 840 950
Cupcake Sparkling The Wine Group 600 635
Nobilo Constellation Brands 615 620
Real Sangria (Cruz Shaw-Ross International 611 615
Garcia--Real) Importers
Simi Constellation Brands 600 610
Noble Vines DFV Wines 556 608
Decoy Duckhorn Wine Co. 483 587
Starborough E&J Gallo Winery 455 522
Raspberry Sparkletini Carriage House Imports 390 421
CK Mondavi & Family CK Mondavi & Family 402 406
'16-'17
Brand Supplier % Change
Woodbridge by Robert Constellation Brands 0.1%
Mondavi
Liberty Creek E&J Gallo Winery 12.1%
Apothic E&J Gallo Winery 11.9%
Menage a Trois Trinchero Family Estates 2.7%
Ruffino Constellation Brands 4.8%
Barefoot Bubbly E&J Gallo Winery 3.2%
J. Roget Constellation Brands 8.7%
Taylor Dessert Constellation Brands 13.1%
Cupcake Sparkling The Wine Group 5.8%
Nobilo Constellation Brands 0.8%
Real Sangria (Cruz Shaw-Ross International 0.7%
Garcia--Real) Importers
Simi Constellation Brands 1.7%
Noble Vines DFV Wines 9.4%
Decoy Duckhorn Wine Co. 21.5%
Starborough E&J Gallo Winery 14.7%
Raspberry Sparkletini Carriage House Imports 7.9%
CK Mondavi & Family CK Mondavi & Family 1.0%
Source: The Beverage Information & Insights Group (p) Preliminary.
Wine Fast Track Brands
(000 9-liter cases)
Brand Supplier 2014 2015
Black Box Constellation Brands 4,015 4,440
Bota Box DFV Wines 3,054 3,400
Josh Cellars Deutsch Family W&S 510 980
Dark Horse E&J Gallo Winery 350 1,220
Winking Owl E&J Gallo Winery 950 1,093
La Marca E&J Gallo Winery 521 825
Kim Crawford Constellation Brands 815 955
Meiomi Constellation Brands 500 790
Joel Gott Joel Gott Wines/Trinchero 440 490
Roscato Palm Bay International 350 507
Mionetto Mionetto USA 499 550
Line 39 O'Neill Vintners & 166 196
Distillers
Chateau d'Esclans Shaw-Ross International 76 118
Importers
Freakshow Michael David Winery 44 85
Wycliff Sparkling E&J Gallo Winery 130 143
The Prisoner Constellation Brands 110
Duckhorn Vineyards Duckhorn Wine Co. 102 121
Whitehaven E&J Gallo Winery 85 95
J Vineyards E&J Gallo Winery 84 96
Chateau Souverain E&J Gallo Winery 85 95
Petite Petit Michael David Winery 49 73
Brand Supplier 2016 2017p
Black Box Constellation Brands 5,380 6,600
Bota Box DFV Wines 5,078 6,040
Josh Cellars Deutsch Family W&S 1,500 2,100
Dark Horse E&J Gallo Winery 1,465 1,872
Winking Owl E&J Gallo Winery 1,270 1,450
La Marca E&J Gallo Winery 1,025 1,299
Kim Crawford Constellation Brands 1,150 1,265
Meiomi Constellation Brands 1,080 1,200
Joel Gott Joel Gott Wines/Trinchero 625 815
Roscato Palm Bay International 649 810
Mionetto Mionetto USA 610 680
Line 39 O'Neill Vintners & 251 395
Distillers
Chateau d'Esclans Shaw-Ross International 200 315
Importers
Freakshow Michael David Winery 139 192
Wycliff Sparkling E&J Gallo Winery 162 186
The Prisoner Constellation Brands 140 175
Duckhorn Vineyards Duckhorn Wine Co. 137 154
Whitehaven E&J Gallo Winery 115 137
J Vineyards E&J Gallo Winery 108 124
Chateau Souverain E&J Gallo Winery 107 122
Petite Petit Michael David Winery 99 109
'16-'17
Brand Supplier % Change
Black Box Constellation Brands 22.7%
Bota Box DFV Wines 18.9%
Josh Cellars Deutsch Family W&S 40.0%
Dark Horse E&J Gallo Winery 27.8%
Winking Owl E&J Gallo Winery 14.2%
La Marca E&J Gallo Winery 26.7%
Kim Crawford Constellation Brands 10.0%
Meiomi Constellation Brands 11.1%
Joel Gott Joel Gott Wines/Trinchero 30.4%
Roscato Palm Bay International 24.8%
Mionetto Mionetto USA 11.5%
Line 39 O'Neill Vintners & 57.4%
Distillers
Chateau d'Esclans Shaw-Ross International 57.5%
Importers
Freakshow Michael David Winery 38.1%
Wycliff Sparkling E&J Gallo Winery 14.8%
The Prisoner Constellation Brands 25.0%
Duckhorn Vineyards Duckhorn Wine Co. 12.4%
Whitehaven E&J Gallo Winery 19.1%
J Vineyards E&J Gallo Winery 14.8%
Chateau Souverain E&J Gallo Winery 14.0%
Petite Petit Michael David Winery 10.1%
Source: The Beverage Information B Insights Group fp) Preliminary.
Wine Rising Stars
(000 9-liter cases)
Brand Supplier 2014 2015
Chloe The Wine Group 97 205
Prophecy E&J Gallo Winery 24
Stone Cellars Bronco Wine Co.
The Little Penguin Bronco Wine Co.
Beso del Sol Sangria Beso del Sol/Arctic 29 65
Beverages
Kung Fu Girl Constellation Brands 80
The Velvet Devil Constellation Brands 60
Strawberry Sparkletini Carriage House Imports 5 18
Z Alexander Brown DFV Wines
7 Moons Constellation Brands
Ava Grace The Wine Group
Carmenet Winery (Reserve) Bronco Wine Co. 67
Love Noir The Wine Group 17
Century Cellars Bronco Wine Co.
Slow Press The Wine Group 37
Alverdi Opici Wines--Market 49 53
St. Spirits
Skyfall Vineyard Deutsch Family W&S 20
Rabble Wine Rabble Wine Co. 22 35
Cooper & Thief Constellation Brands
LaLuca Prosecco Opici Wines--Market 17 26
St. Spirits
13 Celsius The Wine Group
Sangria Lolea Bodega & Co. 1 14
Opici Sangria Opici Wines--Market 28 33
St. Spirits
Black Opal Bronco Wine Co. 3
Rare Earth Organic Winery Bronco Wine Co. 27
Saldo Constellation Brands 25
Eve Constellation Brands 18
Le Channel Winesellers 2 12
The Great American Bronco Wine Co. 6
Wine Co.
Boom Boom! Constellation Brands 18
Chateau Smith Constellation Brands 18
Insurrection The Wine Group
Colores del Sol Bronco Wine Co. 12
Cellar Four 79 Bronco Wine Co.
Verdi Rosa Carriage House Imports 16
Stave & Steel The Wine Group
Harken O'Neill Vintners & 5
Distillers
Clos de Nit Winesellers
Julia James Opici Wines--Market
St. Spirits
Auspicion Opici Wines--Market
St. Spirits
Brand Supplier 2016 2017p
Chloe The Wine Group 290 325
Prophecy E&J Gallo Winery 175 242
Stone Cellars Bronco Wine Co. 82 239
The Little Penguin Bronco Wine Co. 17 238
Beso del Sol Sangria Beso del Sol/Arctic 158 208
Beverages
Kung Fu Girl Constellation Brands 95 150
The Velvet Devil Constellation Brands 80 130
Strawberry Sparkletini Carriage House Imports 75 125
Z Alexander Brown DFV Wines 91 117
7 Moons Constellation Brands 110
Ava Grace The Wine Group 3 110
Carmenet Winery (Reserve) Bronco Wine Co. 74 102
Love Noir The Wine Group 73 95
Century Cellars Bronco Wine Co. 24 84
Slow Press The Wine Group 75 80
Alverdi Opici Wines--Market 63 73
St. Spirits
Skyfall Vineyard Deutsch Family W&S 50 64
Rabble Wine Rabble Wine Co. 45 51
Cooper & Thief Constellation Brands 15 50
LaLuca Prosecco Opici Wines--Market 38 50
St. Spirits
13 Celsius The Wine Group 50
Sangria Lolea Bodega & Co. 35 45
Opici Sangria Opici Wines--Market 36 37
St. Spirits
Black Opal Bronco Wine Co. 33 36
Rare Earth Organic Winery Bronco Wine Co. 29 35
Saldo Constellation Brands 30 35
Eve Constellation Brands 20 35
Le Channel Winesellers 22 34
The Great American Bronco Wine Co. 27 32
Wine Co.
Boom Boom! Constellation Brands 20 30
Chateau Smith Constellation Brands 20 30
Insurrection The Wine Group 30
Colores del Sol Bronco Wine Co. 16 28
Cellar Four 79 Bronco Wine Co. 27
Verdi Rosa Carriage House Imports 20 26
Stave & Steel The Wine Group 25
Harken O'Neill Vintners & 12 24
Distillers
Clos de Nit Winesellers 5 21
Julia James Opici Wines--Market 10 20
St. Spirits
Auspicion Opici Wines--Market 11 20
St. Spirits
'16-'17
Brand Supplier % Change
Chloe The Wine Group 12.1%
Prophecy E&J Gallo Winery 38.3%
Stone Cellars Bronco Wine Co. 191.5%
The Little Penguin Bronco Wine Co. 1,300.0%
Beso del Sol Sangria Beso del Sol/Arctic 31.6%
Beverages
Kung Fu Girl Constellation Brands 57.9%
The Velvet Devil Constellation Brands 62.5%
Strawberry Sparkletini Carriage House Imports 66.7%
Z Alexander Brown DFV Wines 28.6%
7 Moons Constellation Brands
Ava Grace The Wine Group 3,566.7%
Carmenet Winery (Reserve) Bronco Wine Co. 37.8%
Love Noir The Wine Group 30.1%
Century Cellars Bronco Wine Co. 250.0%
Slow Press The Wine Group 6.7%
Alverdi Opici Wines--Market 15.9%
St. Spirits
Skyfall Vineyard Deutsch Family W&S 28.0%
Rabble Wine Rabble Wine Co. 13.3%
Cooper & Thief Constellation Brands 233.3%
LaLuca Prosecco Opici Wines--Market 31.6%
St. Spirits
13 Celsius The Wine Group
Sangria Lolea Bodega & Co. 28.6%
Opici Sangria Opici Wines--Market 2.8%
St. Spirits
Black Opal Bronco Wine Co. 9.1%
Rare Earth Organic Winery Bronco Wine Co. 20.7%
Saldo Constellation Brands 16.7%
Eve Constellation Brands 75.0%
Le Channel Winesellers 54.5%
The Great American Bronco Wine Co. 18.5%
Wine Co.
Boom Boom! Constellation Brands 50.0%
Chateau Smith Constellation Brands 50.0%
Insurrection The Wine Group
Colores del Sol Bronco Wine Co. 75.0%
Cellar Four 79 Bronco Wine Co.
Verdi Rosa Carriage House Imports 30.0%
Stave & Steel The Wine Group
Harken O'Neill Vintners & 100.0%
Distillers
Clos de Nit Winesellers 320.0%
Julia James Opici Wines--Market 100.0%
St. Spirits
Auspicion Opici Wines--Market 81.8%
St. Spirits
Source: The Beverage Information & Insights Group Ip) Preliminary.
Wine Supplier of the Year:
Constellation Brands
(000 9-liter cases)
'16-17
Brand 2017p % Change
Woodbridge by Robert Mondavi 9,760 0.1%
Black Box 6,600 22.7%
Ruffino 1,310 4.8%
Kim Crawford 1,265 10.0%
Meiomi 1,200 11.1%
J. Roget 1,000 8.7%
Taylor Dessert 950 13.1%
Nobilo 620 0.8%
Simi 610 1.7%
The Prisoner 175 25.0%
Kung Fu Girl 150 57.9%
The Velvet Devil 130 62.5%
7 Moons 110
Cooper & Thief 50 233.3%
Saldo 35 16.7%
Eve 35 75.0%
Boom Boom! 30 50.0%
Chateau Smith 30 50.0%
Source: The Beverage Information & Insights Group
(p) Preliminary.
Wine Comeback Brands
(000 9-liter cases)
"16-'17
Brand Supplier 2014 2015 2016 2017p % Change
Gnarly Head DFV Wines 712 695 687 716 4.2%
Carnivor E&J Gallo 250 375 350 382 9.1%
Winery
Black Stallion DFV Wines 50 42 60 68 13.3%
Source: The Beverage Information 8 Insights Group (p) Preliminary.
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| Title Annotation: | 2018 GROWTH BRANDS: WINE |
|---|---|
| Author: | Swartz, Kyle |
| Publication: | Cheers |
| Date: | Apr 1, 2018 |
| Words: | 4470 |
| Previous Article: | DISTILLING SUCCESS. |
| Next Article: | CURATIVE COCKTAILS: Healthful ingredients can add tonic to your drinks menu. |