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VILLA PARK TEACHER WINS SECOND JUST DO IT TEACHERS' GRANT FROM NIKE, AND NATIONAL FOUNDATION FOR THE IMPROVEMENT OF EDUCATION

 VILLA PARK, Calif., Nov. 23 ~PRNewswire~ -- Judy Crum, a teacher at Cerro Villa Middle School, is one of 20 teachers across the country to receive a Just Do It Teachers' Grant from the National Foundation for the Improvement of Education (NFIE) and NIKE Inc. (NYSE: NKE; PSE), NIKE said today. The grant of $5,000 will fund Crum's Kick-off to Success Program, a stay-in initiative.
 Just Do It Teachers' Grants range from $5,000 to $25,000 over a two- year period, and are awarded to educators who design programs that motivate students to stay in school and achieve academic success. This year's grants, ranging from $3,000 to $18,000, are funding teachers in 17 states. Crum is a two-time Just Do It Teachers' Grant winner; she received a grant of $18,836 in 1991.
 Kick-off to Success features a Homework Club and a class called Seventh-Grade Stretch. The Homework Club targets students who are having trouble with their school work, demonstrate poor reading skills, or have a poor attendance record. The Club meets for an hour after school four days a week, during which time, students receive individual help with their studies. Crum said for many students, it may be the only quiet, structured out-of-school time in their day.
 At its start last year, targeted students had to be urged to join the Club. This year, the list of students wanting to join was so long, Crum had to create a waiting list.
 Seventh-Grade Stretch, the second component of the program, is an elective class that teaches students how to tutor younger children at nearby Serrano Elementary. "This type of cross-age tutoring benefits both the older and younger children," Crum said. Students in the Stretch class also receive computer training and use their new skills to work with the younger children on special projects.
 The program addresses problem that came about because large groups of Cerro Villa students were "hanging out" at the local mall and getting into trouble. Seizing the opportunity, Crum developed a career- awareness program involving staff at the mall. Now merchants and managers spend time talking to the young people about running a mall business, and give them a chance to see how things work behind-the- scenes. The students are gaining a new respect for the businesses, and, at the same time, see career opportunities available to them if they stay in school.
 Crum has been a computer applications teacher at Cerro Villa Middle School since 1989. She received a bachelor's degree in home economics from Chapman College, a master's in educational computing from Pepperdine University, and has taught at both the elementary and junior high levels in schools throughout California. Crum is a member of the National Education Association, California Teachers Association and California Computer Using Educators.
 NFIE was created in 1969 by the National Education Association, and is supported by Association members, foundations, corporations and other individuals. The Foundation promotes excellence in teaching and learning by empowering educators to meet the educational needs of all students.
 The business-education partnership between NFIE and NIKE was forged with a multi-year $1 million contribution to NFIE from NIKE.
 "The teachers leading these programs are putting hope back into the lives of thousands of children, many of whom encounter obstacles to learning before they ever enter a classroom. These teachers are working to give all children a chance to be successful," said NFIE Executive Director Donna Rhodes.
 "Without support from NIKE, NFIE's drop out prevention efforts would be limited. And the number of students who drop out could easily exceed the 25 percent nationwide who leave school before graduation."
 NIKE is the world's leading manufacturer of athletic footwear, apparel and accessories. The company devotes three-fourths of its philanthropic budget to inner-city youth programs that emphasize improving education.
 -0- 11~23~92
 ~NOTE TO EDITOR: Photo available upon request~
 ~CONTACT: Judy Hodgeson of National Foundation for the Improvement of Education, 202-822-7840; or Virginia Hensen of NIKE, 503-671-6453; or Judy Crum of Cerro Villa Middle School, 714-997-6387~
 (NKE)


CO: NIKE Inc.; National Foundation for the Improvement of Education ST: California IN: SU:

TB-JH -- SE001 -- 0501 11~23~92 11:58 EST
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Date:Nov 23, 1992
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