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VIDEO from Medialink and Land Rover: Land Rover G4 Challenge 2008/09.

NEW YORK, September 13 /PRNewswire/ --

The Land Rover G4 Challenge is one of the most extreme and demanding 4x4 driving contests in the world, and the 2008/09 event looks set to be no different. Over a gruelling 18 month programme, 18 national teams will battle it out to win the ultimate adventure challenge.

(See video from Land Rover at:

This global adventure of a lifetime will take place in Asia, and will be fully carbon-offset thanks to the Climate Care initiative. A landmark association with the International Federation of Red Cross and Red Crescent Societies will generate over 1 million pounds Sterling, to whom the winning vehicle will also be donated. The event will again have off-road driving at its core, combined with adventure sports and extreme initiative challenges for an ultimate test of team spirit and physical fitness. The entire Land Rover fleet will be involved, with the Range Rover Sport, Freelander 2 and Discovery 3 all in action as competition vehicles in the distinctive Tangiers Orange colour.

Land Rover managing Director Phil Popham said "The Land Rover G4 Challenge is an incredible programme that demonstrates our products' breadth of capability and displays our desire to always push the boundaries of adventure. It is ideal to work as a fundraising and awareness building platform for a humanitarian organisation and we are delighted that we can now make the most of the Challenge's success...."

Land Rover has a lasting heritage of adventure, with one of the best known expeditions run in 1970 when two Range Rovers became the first vehicles to complete a land crossing of the Darien Gap swamplands that divide North America from South America. The Land Rover G4 Challenge was inaugurated in 2003, when Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff hanging finale in the Moab desert, USA. The next Challenge, in 2006, went deep into rugged, remote locations in Thailand, Laos, Brazil and Bolivia, coming to an end at an altitude of over 4000m with South African Martin Dreyer emerging victorious.

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Publication:PR Newswire Europe
Date:Sep 12, 2007
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