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VIDEO STORE VOTER REGISTRATION DRIVE MAKES 'ELECTING' TO VOTE EASY; VSDA SPONSORS NATIONWIDE CAMPAIGN

VIDEO STORE VOTER REGISTRATION DRIVE MAKES 'ELECTING' TO VOTE EASY;
 VSDA SPONSORS NATIONWIDE CAMPAIGN
 MOORESTOWN, N.J., Sept. 23 /PRNewswire/ -- Mr. Smith may have gone to Washington, but citizens who want to register to vote need only go to their local video stores, thanks to the Video Store Voter Registration Drive.
 Video stores across the country are encouraging customers and the general public to come in and register to vote, by offering registration materials and information alongside "political" movies such as "The Candidate," "All the President's Men" and "JFK." Other stores are staging mock elections, debates and ballot voting in local schools and creating portable displays in surrounding shopping malls.
 A non-partisan campaign, the Video Store Voter Registration Drive runs through September in more than 7,000 video stores across the country. The drive is sponsored by the Video Software Dealers Association (VSDA) and endorsed by the League of Women Voters, Vote America, and the Republican and Democratic parties.
 "It only takes three minutes to register -- it's even quicker than renting a movie," said Chris Dunlap, marketing director at Video Express in Virginia Beach.
 Video Express contacted the local registrar's office to set up a certified registration drive one Saturday evening at its Greatneck, Va., location. "They were looking for a high-traffic area," said Dunlap, "and they thought a video store would be an ideal location."
 The registrar's office provided registration forms and certified volunteers, and two popular morning show personalities broadcast live from a "motor voter" registration van in the Video Express parking lot.
 The first night of voter registration was so successful, Video Express now plans to offer Saturday night registration throughout the month of September.
 Mitch Lowe, co-owner of Video Droid in Mill Valley and Santa Rosa, Calif., is encouraging people to register by reaching adults through their children. Video Droid worked with local middle and high school students and Vote America to set up mock elections, debates and ballot voting in the schools.
 According to Lowe, both young and old welcome the VSDA voter registration drive. "One father came in and registered with his two teenage daughters," said Lowe. "He had been trying to get them to register for over a year. The video store was an easy place to go, so they finally ran out of excuses and registered."
 At the Video Droid Santa Rosa location, voter registration forms are handed out to junior college students. "During lunch there are often 50 kids hanging out in our parking lot," said Lowe. "We talk with them and pass out registration materials."
 Video Signals in Boxborough, Mass., compiled a list of 22 surrounding town hall locations to make registration easier for Massachusetts residents who must do so in person. Kit Holland, merchandising coordinator at Video Signals, said, "We wanted to clarify and augment the registration materials already available."
 Dean Stevens, owner of Vide-O Go, an audio/video tape learning center in Princeton, N.J., notified eligible voters from offices adjacent to his mall location by creating a themed, portable display with posters, videos, cassettes and balloons. "I put all my videos related to politics or campaigns together," said Stevens "from the Korean War to Vietnam, Judge Bork and even the making of the Statue of Liberty."
 Stevens has distributed more than 200 registration forms and attributes this response to the drive's convenience: "People are so busy working, and trying to feed the kids that they don't have the time to go to city hall and register. This way they run in and out -- it makes registration so easy."
 VSDA is a not-for-profit international trade association with a membership exceeding 4,500 companies, representing 25,000 retail locations. Member companies include retailers as well as manufacturers, distributors and related businesses that comprise the home video industry.
 -0- 9/23/92
 /CONTACT: Kathy Ripple-Gilmour of VSDA, 609-231-7800; or Robin Rootenberg of Porter/Novelli, 310-444-7000, for VSDA/ CO: Video Software Dealers Association ST: New Jersey IN: ENT SU:


AL -- LA013 -- 2670 09/23/92 13:04 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Sep 23, 1992
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