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 REGINA, Saskatchewan, Aug. 25 /PRNewswire/ -- An exciting new entertainment technology was announced today by SaskTel and ACME VIDEO that has the potential to bring movie rental transactions to the home with a touch of a button.
 Up to 200 south Regina householders are participating in a trial, for the first time anywhere in the world, in which current movies will be available on their own television sets using a special remote control device. A viewer's rental request will be transmitted to ACME VIDEO, and no more than five minutes later the selection will appear on the home screen. The viewer will have the added benefit of being able to fast forward or reverse the movie if he misses a segment. The transaction is made possible through the use of fiber optics, a resource SaskTel has pioneered over the past 16 years.
 Tom Hope, SaskTel vice president of Network Services and Diversified Operations, announced the technology trial with Sorrel Steinberg, president of ACME VIDEO. "Today, the convergence of broadcasting, computers and telecommunications technology has the potential of bringing entertainment -- and a whole lot more -- into our homes by way of the telephone line. This fiber optics trial will help ensure SaskTel maintains its leadership role in the marketplace," said Hope.
 The trial is set for a year and will test the suitability of the current technology and the usefulness of such a service to consumers.
 ACME VIDEO will handle the video selection, rental and billing. "You will be able to watch the hits without leaving home," said Steinberg. "We're very pleased to have the Hollywood studios on side, allowing us to offer their current hits as our test selections."
 Among the major studios participating in the trial are Paramount Pictures, MGM/UA, Warner Bros., Columbia Pictures, TriStar Pictures and Canada's Alliance Releasing -- representing New Line Cinema, Goldwyn Pictures, Sony Classics and others.
 Saskatchewan companies whose equipment is part of this technology trial include Develcon Electronics, Beck Technology Inc. and Earthvision Systems Ltd. Northern Telecom produces the fiber optic cable at its Saskatoon facility.
 SaskTel is a provincial crown corporation that provides telecommunication services throughout Saskatchewan and around the world through SaskTel International. As a member of Stentor, an alliance of Canada's major telecommunications companies, SaskTel provides a full range of national and world-wide long distance communication services.
 ACME VIDEO is a Saskatchewan-based national videotape supplier to 400 dealers across Canada. It operates five video superstores in Regina.
 -0- 8/25/93
 /CONTACT: Don Savaria of SaskTel Public Affairs, 306-777-4105; or Joel Steinberg of ACME VIDEO, 306-525-0571/

CO: SaskTel; ACME VIDEO ST: Saskatchewan IN: ENT TLS SU: PDT

LS-JB -- LA023 -- 0358 08/25/93 12:53 EDT
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Publication:PR Newswire
Date:Aug 25, 1993

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