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VIDEO GAME MAKER SHOWS PARENTS HOW TO LIMIT TIME KIDS SPEND AT SCREEN

 VIDEO GAME MAKER SHOWS PARENTS
 HOW TO LIMIT TIME KIDS SPEND AT SCREEN
 SOUTH SAN FRANCISCO, Calif., June 1 /PRNewswire/ -- Video game maker Hudson Soft USA will begin distributing a booklet today advising parents how to limit the amount of time their children spend playing video games.
 The booklet is part of the company's new "Responsible Play" campaign which is being launched to help prevent excessive use of video games. The campaign also includes point-of-purchase displays, an informational hotline, a newsletter and a membership club, all to be launched in June.
 "The 10 Tips for Responsible Play booklet is intended to help regulate their children's video game play without alienating them," said company marketing manager Kevin Sullivan. "We're happy that kids love our games, but we don't want them to overdo a good thing and neglect their school work, sports and family life."
 Booklets will soon be available at participating video game retailers and can be obtained now by writing to Hudson Soft USA at 400 Oyster Point Blvd., Suite 515, South San Francisco, CA 94080, or calling the company's consumer hotline at 415-495-HINT.
 Hudson Soft USA Inc. is the U.S. subsidiary of Hudson Soft Co. Ltd., a 300-employee manufacturer of business and entertainment software headquartered in Sapporo, Japan. Hudson Soft Co. Ltd. was the first developer to be licensed for Nintendo's 8-bit NES system. Hudson Soft games popular in the United States include the Adventure Island series, Bill Laimbeer's Combat Basketball, Atomic Punk, and Jackie Chan's Action Kung Fu.
 HUDSON SOFT USA'S TEN TIPS FOR RESPONSIBLE PLAY
 1. Be firm in setting limits. Don't be afraid to set reasonable game


playing limits. Discuss with your children when and for how long they may play their video games -- and tell them why.
 Explain that your limits are not a punishment, but are "house rules" that will promote better play. After all, expert game players stay focused and avoid burnout through limiting playing time; they know from experience that short game sessions make the best game sessions.
 2. Set a time for game playing. Having a set time when it's okay to play video games can help motivate your children to accomplish their other responsibilities -- homework and chores, for example -- before the scheduled "game session."
 3. Avoid banning video games from the home. Kids will always be able to find other places to play -- if not at your home, then at a friend's house or at an arcade where you have no control. Instead, make it more desirable, less expensive and more convenient for your children to play at home -- despite the rules you establish.
 4. Make extended video game play time a reward for good behavior, for chores accomplished, school goals achieved, or a good deed done. Ideally, these should be the only occasions when you depart from your agreed-upon time limit.
 5. Learn about the games your children play. Let your children teach you something for a change. They will enjoy relating their activities to you. You may even enjoy playing the games yourself.
 6. Find the moral in the mania. Talk to your children about the themes in their favorite games. Help your children figure out the "moral of the story" implicit in the games they play and how certain game situations can apply in real life.
 7. Encourage shared game play. These days, many games are designed to be played by two or more players. So, make video game play a social event. Encourage your children to play with other family members and to invite their friends to play at your home.
 8. Encourage your children to take breaks. To prevent your children from becoming "glued" to a game, interrupt them with something nice -- a healthful snack, for example -- for which they must temporarily leave the game.
 9. Become involved in the game-buying process. Once you know the games and your children's tastes, you can better discuss game purchases with them. You will be in a better position to explain why you oppose the selection of some games.
 10. Fill the void. It is not enough to merely limit the amount of time your children spend playing video games. Encourage them to fill their free time with other pursuits -- outdoor sports, reading, family activities, hobbies...as Master Higgins says, there's a whole world to explore!
 -0- 6/1/92
 NOTE: Ten tips booklet is available on request.
 /CONTACT: Michael Fineman or Barbara Feder of Fineman Associates, 415-391-4744, for Hudson Soft USA/ CO: Hudson Soft USA ST: California IN: CPR ENT SU:


MM-RM -- SF001 -- 5568 06/01/92 10:01 EDT
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Date:Jun 1, 1992
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